What does the marketing number mean?

Marketing number refers to the public account on the network platform, which mainly aims at traffic or benefits (creation and sharing are not the main purposes), collects some specific content, processes specific information and then pushes it.

Marketing numbers are generally aimed at making money, so they have the following characteristics:

1, the title has a certain attraction, and it often lays the groundwork to earn clicks.

2, the video is short, the quality is low, and sometimes the content does not match the title.

3, the user name is simple, with "noun"+"main direction of submitting video" (such as * * * video, * * * talking about movies, etc. ).

Extended data:

The marketing method of marketing number pays attention to the transmission of value, the interaction of content, the layout of the system and the precise positioning. The fiery development of Weibo also makes its marketing effect particularly remarkable. Weibo's marketing involves authentication, effective fans, friends, topics, famous blogs, open platforms and overall operation. Since 20 12 and 12, Sina Weibo has launched an enterprise service provider platform, which has provided some help for enterprises to carry out marketing in Weibo.

Attach your "valuable" labor to other people's things. For example: fabrication, dubbing, manuscript washing, plagiarism, reprinting, opinions, advertisements, interviews, subtitles and splicing. The marketing number has a certain influence on the internet and will guide the direction of public opinion. Therefore, some institutions or organizations will convene the network water army to conduct money transactions and create information to manipulate public opinion and influence people's hearts.