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Three Marketing Channels with the Highest Return on Investment in Italy
Handicraft, logistics and information communication.
The logistics industry accounts for 7% of Italy's GDP and has a broad development space; Italy's information and communication technology has a long history and innovative tradition, with more than 60 million potential consumers; Italian handicrafts also have a particularly high return on investment.
Italy, located in the center of the Mediterranean, is a land, sea and air transportation hub connecting southern Europe, northern Europe, central Europe and Africa.
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