Why is it difficult to be a distributor in the furniture market? How should I go on?

In the process of modern home improvement, furniture has become an indispensable part of life. Hey! Business is too difficult to do! This is the painful experience of many furniture people in recent years, especially the dealers at the forefront. Every knife and every shot is directly hit on the banker, so the banker is always the first to get hurt and bleed. So, why is it difficult to do business in the furniture market? How should dealers go on? Don't worry, analyze the furniture market with me.

Why is the furniture market difficult to do business?

First, the overall market downturn, from a macro perspective, is affected by four aspects.

1. The first one is affected by real estate.

14 years, housing enterprises closed down 100, and the furniture was very uncomfortable. For example, the profits of domestic housing enterprises declined, including Wanda, a commercial complex. Now the debt ratio is high and the funding gap is more than 300 million.

2. The second is surplus.

According to statistics, the store is 40 million square meters, but 20 million square meters in China is enough, so the surplus doubles. The fact that natural selection of the fittest survives is before us.

3. The third is influenced by the mobile Internet.

It is department stores and home appliances that are impacted by the Internet. Furniture is weak, but it will have a great impact in the future. This is the trend. Ma Yun once said, "If you don't understand e-commerce in the future, there will be no business to do." . Therefore, the mobile Internet directly affects the development of the industry. Now is the era of mobile phones, why is business difficult now? Just because the channels are diversified.

4. Fourth, it is influenced by policies.

The key word of the policy is anti-corruption, which has a great impact on the consumption of high-end markets, such as mahogany, which is sold very low, because mahogany should also be included in the personal assets of officials.

Second, it is difficult for dealers to do business, which is affected by three aspects from the micro.

1. First of all, consumers have changed.

Today is the era of personalized consumption. Shopping after 90 is emotional, and after 60 and 70 is emotional. For post-60 s and post-70 s, service is particularly important. How many people have studied the changes of these consumers? number

Secondly, it is a general manufacturer now.

Nowadays, bosses from all walks of life go to various places to give speeches, participate in forums, pave the way for enterprises and gain fans. We used to invite celebrities to speak for us. Let's take a look at the reasons for the successful promotion of natural flooring. From the installer to the shopping guide, and then to the dealer boss, they all sell cards, seamlessly realizing sales. This will create an era of all-people makers. How to do business without passenger flow? Why is the furniture industry so uncomfortable? It is the low quality of personnel and the deviation of management level. Furniture learns home appliances because home appliances come first. From the beginning, home appliances are facing the competition with the world's top 500 enterprises, which is cruel. How does Midea confront Siemens and attack the city slightly? But is there any furniture? Don't! Life is beautiful from the beginning.

3. The third is platformization.

Most dealers can't do the platform at all. But the future is to build a platform, and the future is a one-stop service, which can be done through alliances. Now home appliances have begun to be made. But the furniture can't be made, the quality is still low, and it is difficult to trade. So why do dealers feel uncomfortable today? Just because their channels are too narrow, it is difficult to keep up with the pace of this era.

Third, the way to break the game: how should the dealer go on?

1. Education first. Improve the comprehensive quality of bosses and employees. In the terminal market, no dealer has done a good job. First of all, we must change from learning, so that we can go further.

2. The second is to change circles. Today is an era of resource integration, which must be done by platform. But the platform must have a circle. As the saying goes, "connections are money veins", so circles are very important. Why are many bosses unhappy today? Want money without money, want resources without resources, and recruit people who don't know how to train. Because your brand is too small, your thinking is too backward, and there is no circle. The future boss must enlarge the circle, not only the circle of the boss, but also the circle of the employees.

3. The third is to stick to users. After the user has a relationship with you, he must do deep binding. If a customer sticks, it may help you affect hundreds of customers, and it will spread like a virus.

4. The short board of the dealer is that there is no team. How to do marketing without a team and how to stick to users? If there is no money for advertising, few stores, even no team, don't work, how can your dealer do well?