Beijing Universal Studios is on fire, ask the domestic film and television city of the way out?

Last month, Beijing Universal Resort opened to the public trial operation, Beijing Universal Studios was officially opened to the public on September 20, many invited to play the stars, netroots and other people from all walks of life, came in droves, instantly crowded.

For a moment, Harry Potter, Little Yellow Man, and Transformers became the hot topics of various short videos, microblogs, and public numbers! The influence of foreign strong IP-based film and television city is really fierce.

In foreign countries, film and television bases are mainly presented in two modes:

The first is film and television themed entertainment park , that is, around the brand and the film, cartoon characters to develop multi-functional experiential large-scale amusement projects and derivatives, such as Disneyland and Universal Studios, etc.;

The second is film and television industry, which is the main reason for the development of the film and television industry in the world.

The second type is functional aggregation center, that is, the film preparation, post-production, production and other film and television professional functions together in the industry center, such as the United States of America's Hollywood, India's Bollywood and so on.

Left: Hollywood set, right: Bollywood set

Relative to the development of China's film and television city, from the film and television base to shape the film and television theme parks, has been in the film and television culture and tourism development , the essence of the development of film and television culture with uniqueness and exclusivity of the IP (intellectual property rights), film and television cultural IP will be tourism and other cultural and entertainment industry cross-border integration. The essence is to develop unique and exclusive film and television cultural IP (intellectual property rights), through the film and television cultural IP will be tourism and other cultural and entertainment industry cross-border integration, to achieve the upgrading of industrial value.

At present, there are hundreds of film and television bases in China, including more than 30 with an investment of hundreds of millions of dollars, and the most famous ones are those: Hengdian Film and Television City, Shanghai Film and Television Park, Xiangshan Film and Television City, Huairou Film and Television City, Zhenbeiqi Western Studios, etc., of which Hengdian Film and Television City is the domestic filming scene of the most complete supporting facilities, the most complete industry chain of the integrated film city.

First look at a set of data:

Data shows that most of the development of film and television city is not optimistic, in the state of operating at a loss, only Hengdian one is profitable, the question came, why is it so? The first thing you need to do is to get your hands on a new pair of shoes or boots.

First of all, let's take a look at the current problems and profitability model of the general film and television city :

The film and television bases that appeared at the end of the last century and even at the beginning of the century were mostly initiated by the local government to promote the tourism economy, but most of them were of the same form and duplicated the construction, and lacked the corresponding analysis of the industrial core demand and long-term planning. The company's business model is based on the idea that the company is not a "one-stop shop", but a "one-stop-shop".

For the revenue model, as the film and television industry elements of the aggregation of forms, mainly to provide professional film and television shooting venues, equipment, consulting services, including the use of technical equipment leasing, venue rental, film and television costumes, props production leasing, film and television brokerage services, such as ticket revenue.

From this, we can see that most of the film and television city now need to rely on the crew to attract tourists, profit mode, low efficiency , and China's annual output of 15,000 episodes of television drama, has been a serious "fat", limit the issuance of the ancient order is so that the ancient costume TV drama The company's main goal is to provide the best possible service to its customers, and to provide the best possible service to its customers in the market.

Upgrading to create a composite industry of film and television, culture and tourism integration, and forming industry clusters

- Expanding the upstream and downstream industrial chain

Take Hengdian Film and Television City as an example, which was founded in 1996 to support Xie Jin's movie "The Opium War". Director of the film "Opium War" and started, after more than 20 years of development, since 1996, by the Hengdian Group has invested a cumulative total of 3 billion yuan of capital, covering an area of more than 30 square kilometers.

Guangzhou Street - Hong Kong Street, Ming and Qing Dynasty Palace, Qin Wang Palace, Qingming Shanghe Tu, Huaxia Culture Park, Ming and Qing Dynasty Houses Expo City, Dream Valley, Pingyan Cave, Dazhi Zen Temple, Red Army Long March Expo City, Spring and Autumn - Tang Yuan, Yuanming Xinyuan, etc., 13 film and television shooting bases spanning thousands of years of history and space, and bringing together the characteristics of the northern and southern regions, as well as two mega-modern studios.

More than 2,500 film and television productions of various types have been shot, and it has been called " China's Hollywood " by Hollywood Magazine in the United States.

Development:

From 1999, Hengdian launched a rent-free strategy to date, giving up the previous scene of the tourism model, tourist-centered, and gradually around the film and television content to continue to build more than 20 years, creatively put forward to create a "film and television pan-entertainment

In the face of the transformation and upgrading of the culture and tourism industry, Hengdian Film and TV City has developed a "film and television culture +" strategic guidelines to promote the deep integration of film and television culture with a variety of entertainment and leisure industry to build a culture and tourism consumption system , and also to bring tourists "The movie is a great way to get the most out of the movie, and it's a great way to get the most out of the movie.

A variety of performances and street interactive show

In recent years, Hengdian Film and TV City to develop museums as culture and tourism integration of another important path , in early 2016, the country's first film projector as the theme of the museum - China's film projector Museum in Hengdian Film and TV City Guangzhou Street - Hong Kong Street scenic area was completed.

Subsequently, Hengdian Film and TV City has built the Chocolate Museum, Bread Museum, Dasong City Life Museum, Maritime Foreign Goods Museum, Qing Palace Imperial Cuisine Museum, etc. In 2020, Hengdian Town Tourism revenue of more than 20 billion yuan, receiving nearly 20 million tourists can be said to be the myth of the era of epidemics.

Hengdian China Film Projector Museum

In addition to the above combination of film and television culture and tourism at the same time, Hengdian film and television city in the original film and television basic supporting services, it is an extension of the collection of digital studios, performing arts training centers, post-production, distribution, actors' unions, program purchases and sales, cinema lines, etc., gathered more than 1,400 film and television enterprises stationed in the park of the Hengdian film and television city, even the The General Administration of Radio, Film and Television has a review department in Hengdian, undoubtedly creating a complete film and television industry chain.

As reported by CCTV Finance, in the first six months of 2021, Hengdian Film and TV base received 210 crews, an increase of 93.48% compared to last year.

Hengdian's profit model

Similarly, the studio in Songjiang, Shanghai, is also being transformed by technology, in June this year, Shanghai Science and Technology Film Capital formally released, the future of the film's new scene, a blend of filming, tourism and consumption of Shanghai's new landmark is about to come out.

Shanghai Science and Technology Film City focuses on the concept of dual-core development, relying on the Yangtze River Delta and the G60 Science and Technology Corridor, accelerating the digital transformation, enhancing the resilience of the industrial chain, the innovation chain, and the value chain, and strengthening the film and television industry. .

Copyright trading platform, LED virtual shooting solutions, from the pre-production, creative, production, post-production and other aspects of the perfect industry chain, for China's film and television content to build an Internet-based international digital platform.

Shanghai Science and Technology Film City rendering

The film and television city is in the film and television industry chain, the film and television city itself into a composite industrial chain, the film and television industry elements are gathered to the film and television city, will be the original traditional film and television city operation mode reform and innovation, in order to be passive into active, combined with the use of new methods of expression to achieve the film and television industry and the tourism of the integration of the transformation and upgrading, to create more new forms of business, to create more new forms of business, to create more new forms of business, to create more new forms of business. Create more new forms of business, grab the right to speak in the industry, I believe the future of the film and television city is bright.

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