Why has traditional culture been rising in popularity in recent years?

The social heat of traditional culture is rising, and the young audience is increasing. Traditional culture fever itself comes with a long history of national identity. China, with its vast land and long history, has created a splendid ancient civilization, and is one of the few countries in the world whose history and culture have never been interrupted and have continued to this day.

Despite the vicissitudes of history, China has always developed and inherited its culture, leaving behind cultural treasures such as Beijing Opera, which has not only withstood the baptism of history, but also demonstrated the national spirit of self-improvement, which is everlasting and ever-new.

At present, as China's national strength and international status continues to rise, people are beginning to re-examine their own traditional culture, triggering an increasingly widespread sense of identity and pride, but also gradually from the "foreign pandering" to "cultural self-confidence". ". Generated a sense of urgency also cohesion of the national **** knowledge, strengthen the protection and inheritance of non-heritage. Behind the traditional cultural heat, is the value of the consumer upgrade era identity.

Traditional cultural continuity is essentially a market economic situation, goods or services are good or bad, ultimately judged by consumers. With the rise of new media and the arrival of consumer upgrading, the spread of traditional culture to take advantage of this wind, gradually integrated into the clothing, makeup, food and other fields, and gradually set off a "national tide".

Traditional culture IP also for the brand and design concepts into the cultural connotation, in the 15th "Chinese old-fashioned exposition", Shanghai brand watches, Chinese pencils, big white rabbit lip balm, hero brand ink and other products to re-enter the people's field of vision, as well as the Li Jiaqi people for the "national tide! Li Jiaqi for the "national trend" endorsement to create a huge sales volume. Behind the "national tide" hot is the improvement of Chinese manufacturing product power, the identity of the national brand, but also the enhancement of the level of consumption and Chinese cultural self-confidence is manifested.