How do traditional brands adapt to the great changes brought about by the new media revolution

1. Subvert traditional ideas and strengthen marketing influence. Under the background of the new media era, the brand marketing communication of traditional enterprises should pay more attention to creativity, combine the theme content and promote the diversification of advertising design.

2. Big data mining and digital marketing. Under the new media environment, information technology is constantly developing and innovating. In the traditional enterprise brand marketing communication, it is very important to vigorously promote digital marketing.

3. Increase the proportion of new media advertisements and promote media integration. In order to improve the marketing effect of new media, traditional enterprises should increase the proportion of advertising in new media and pay attention to the flow of audience attention.

4. Carry out experiential marketing to enrich the consumption experience of the audience. Traditional enterprises can carry out experiential marketing mode, comprehensively consider consumers' emotions, senses, thinking, actions and connections, and optimize innovative marketing mode.