The difference between Park and traditional e-commerce

Park and traditional e-commerce is different: that is, traditional e-commerce logistics distribution from the "e-commerce platform courier business consumers" evolved into "e-commerce platform front warehouse instant logistics" The newest addition to the list is a new way for the company to deliver its products and services to the consumers.

Park, using the front warehouse + home mode. This front warehouse to home model to warehouse as a store, set up warehouses in a range of 1-3 kilometers around a number of communities. Commodities are distributed from the central warehouse to different front warehouses, and then delivered to users by couriers after users place orders.

The model of the front warehouse to the home corresponds to the needs and pain points of the customer, within 30 minutes - 1 hour to deliver food to the door, the quality is not bad, the price is acceptable, do not need to go to bargaining do not have to put up with the hustle and bustle of the grocery store and dirty.

The 25-35 year olds are the core consumer group in the city, and once they recognize the quality of the platform, they will develop the habit of repurchasing for a long period of time, which is exactly what the fresh food e-commerce companies need.

Park's advantages:

Park's front warehouses are located near the neighborhoods, covering a 1.5-kilometer delivery range. Park Park has a delivery standard starting from 1 yuan, free delivery fee over 19 yuan, and also focuses on delivery within 30 minutes (the real test also has timeout).

Unlike Dingtone, which focuses on vegetables and condiments, Park Park Supermarket takes into account the full range of products in addition to vegetables. The number of SKUs on the platform at the same time stays around 3,000. In addition to fresh vegetables and fruits, there are also daily necessities, cosmetics, mother and baby products, pet products and so on.

ParkPark not only builds the offline grocery shopping scene online, but also restores the offline supermarket purchasing online. In a way, Park Park is even more like an online Yonghui than an online grocery store.

Park's supermarket team has members from one of Yonghui's supply chains, Uno Vegetables, which has a certain advantage in the supply chain of local fresh vegetables. The third-party agricultural company supply and direct sourcing from the place of origin, so that the quality of the product has a certain guarantee.