After catching up with the wind, various enterprises entered the market one after another. Is it really easy to build a car?

As far as the current automobile industry is concerned, building a car is not only a matter for automobile enterprises, but also a matter for various industries. Real estate, Internet, mobile phones, batteries, home appliances, etc. Top enterprises in various industries have flocked to the automobile industry and started one dream after another.

At present, the smart electric vehicle industry has welcomed many heavyweight cross-border automakers, including Apple, Xiaomi, Baidu, Foxconn and Contemporary Ampere Technology Co., Ltd. On March 30, Xiaomi, a technology company, also announced its entry into the smart electric vehicle industry and officially embarked on the road of building cars.

Giants from all walks of life ran into the stadium.

"This is the last major entrepreneurial project in my life. I will lead the team myself. I believe that Xiaomi Automobile will succeed one day. " On the evening of March 30th, Lei Jun, Chairman of Xiaomi Group, announced emotionally at the press conference that Xiaomi had officially entered the smart electric vehicle industry. Lei Jun revealed at the press conference that Xiaomi began to investigate and build cars from 202115, and Lei Jun expressed his willingness to gamble all his fame and become the first smart car for young people.

Just before Xiaomi announced its entry into the automobile industry, on October 0, 2002 1 1 year1,Baidu officially announced its entry into the automobile industry as a vehicle manufacturer and will form a new automobile company with its strategic partner Geely Holding Group.

In February of this year, Foxconn said that it was discussing cooperation in electric vehicles with Geely and Faraday Future (FF). Previously, in June+10, 5438, Foxconn just signed a strategic cooperation agreement with Geely Holding Group to establish a joint venture company.

Since the end of 2020, it has been reported that Apple will build a car, saying that auto parts companies such as Evergrande, FTL -KY, Heqin and Futian have all received Apple's stocking requirements. Because of its position in the field of science and technology, Apple is regarded as a strong potential competitor by many traditional car companies.

Also at the end of last year, Changan Automobile announced that it would join hands with contemporary Amperex Technology Co., Ltd. and Huawei to build a brand-new high-end smart car brand; Iflytek and Guangzhou Automobile Group established Xinghe Zhilian Automobile Technology Co., Ltd. ..

Earlier, Alibaba also announced that it would join hands with SAIC to build a car, and released its high-end car brand-"Smart Car".

In 20 18 years earlier, Evergrande entered the ranks of automobile enterprises, and in less than two years, it realized the whole industrial chain layout in key areas such as advanced vehicle manufacturing, powertrain, power battery and intelligent charging.

More and more cross-border players cut into the field of smart electric vehicles, which not only makes this track crowded, but also proves that all industries are optimistic about the future of smart electric vehicles.

Seize the new track of electric smart car

Building a car is really as simple as building a building block, so that the world's major corporate giants are competing to enter the game? Really, as Lei Jun once said: standing on the tuyere, pigs can fly.

The industry believes that with the technological progress of the automobile industry and the rising demand of Chinese people for automobiles, the smart automobile industry has become a new outlet worthy of top enterprises' attention.

"New energy smart cars may represent the future. In the era of intelligent things, cars are becoming the second largest application scenario outside the family. For the contestants, this is an industry with unlimited potential. If you miss the opportunity, you will lose a huge entrance channel in the future. " Insiders pointed out.

At present, the regulatory systems in China and Europe are beneficial to the electric vehicle market. At the same time, with the continuous decline of battery cost, the popularity of smart electric vehicles will be higher and higher.

Although the COVID-19 epidemic has had a huge impact on the global automobile market in 2020, the explosive power and development potential of the global electric vehicle market have exceeded market expectations. Statistics show that the global sales of electric vehicles increased by more than 43% against the trend last year, reaching 3.24 million units. According to the data of China Automobile Association, in 2020, the domestic sales of new energy vehicles reached 654.38+0.367 million, a year-on-year increase of 654.38+00.9%. According to the China Automobile Association, it is estimated that the sales of new energy vehicles will increase to 6.5438+0.8 million in 20021year, a year-on-year increase of 40%.

In the coming 5G era, China has a broad market prospect in the field of smart cars. In June, 2020165438+1October, the "New Energy Automobile Industry Development Plan (202 1-2035)" issued by the Ministry of Industry and Information Technology clearly mentioned that by 2025, the sales of new energy vehicles will reach about 20% of the total sales of new vehicles.

"Everyone is competing for the entrance to the next interactive era. Cars are likely to become the next generation of very important mobile terminals after personal computers and smart phones in the next decade. " Zhang Kai, head of intelligent driving of Great Wall Motor and chairman of Mo Hao Star, once pointed out clearly.

Attractive market prospects, huge potential customers, and huge financial subsidies from governments all over the world make various capitals eager to enter the automobile field in various ways, and quickly deploy and seize the opportunities.

A feast of capital

Of course, all capital is profit-seeking. In addition to broad market prospects and various favorable policies, what excites them are those successful cases that are worth learning from. Tesla's halo effect makes the capital market see the myth of the rapid rise of wealth. In 2020, Tesla's market value increased by nearly 7 times, and its market value increased from10 billion to 800 billion, making it once the world's most valuable automobile company. Weilai's highest share price rose 14 times; Compared with IPO, the market value of Tucki and Ideal increased by as much as 300%. The soaring market value always stimulates the nerves of capital.

After the news that Xiaomi built a car came out, the stock price soared directly. /kloc-In February of 0/9, the share price of Xiaomi Group rose by 6.42% to HK$ 30.65 per share, and its market value increased to HK$ 772.28 billion.

From Baidu's first news of building a car to the official announcement, in just one month, Baidu's share price rose by 67% to reach 80 billion US dollars.

But in fact, building a car not only costs money, but also takes time to accumulate. Entering the automobile industry, the most basic requirement is money. It is impossible to build a car without billions of dollars. Evergrande revealed at the recent performance conference that the company has invested 47.4 billion yuan in the new energy automobile industry and 24.9 billion yuan in vehicle R&D and design, power battery, autonomous driving, intelligent network connection and other fields.

Of course, it is not enough to have money, but also to take huge risks and risk that money will be wasted. Wei Lai, Tucki and the ideal of surviving have all experienced life and death several times.

It can be predicted that the electrification and intelligence of automobiles have become the future development trend, and the new forces at the forefront of the industry have experienced the test and tasted the sweetness. At present, traditional car companies have begun to catch up, and with the entry of various industry giants, it is foreseeable that fierce competition in the future market will be inevitable. For the current entrants, risks and opportunities coexist.

Akio Toyoda, the head of Toyota, said at a press conference held by the Japan Automobile Manufacturers Association: "The automobile industry welcomes newcomers, but once a car is manufactured, it will stand the test of consumers and other changes for at least 40 years."

At the same time, Akio Toyoda also reminded Apple who intends to enter the automobile industry: "Selling cars is not just about making cars with technology." He said that the automobile industry is different from the technology industry, and it is impossible to build a car overnight.