What are the advantages and disadvantages of bidding rankings What are the advantages and disadvantages of bidding rankings

The advantages and disadvantages of bidding ranking.

I. The advantages and disadvantages of bidding ranking.

Advantages:

1. Fast results, recharge and set the price of keywords can immediately enter the Baidu top ten, the position can be controlled by yourself.

2. There is no limit to the number of keywords. You can set up countless keywords to promote in the background. The number of people by their own control, there is no limit.

3. No matter how difficult the keywords are, no matter how popular the keywords are, as long as you want to do it, you will be able to enter the top three or even

Disadvantages:

1. For the price is high, the competition is fierce, then, the unit price can be up to a few yuan or even tens of yuan RMB, and a month will be a few thousand or even tens of thousands of yuan RMB. If you do it for a long time, you need such a high cost for a long time.

2. Management trouble. If you want to guarantee the position and control the cost, you need to check the price every day, set the most appropriate price for bidding.

3. Personnel management. Need to assign someone to screen keywords, choose the right keywords, measure the price, check the effect, and then send an employee's salary (Wuhan person in charge of the monthly salary of about 2,000-4,000).

4. The independence of the engine. Each engine is independent. After you bid on Baidu, Google will not rank, and Yahoo will not rank. If you want all engines to rank, you have to repeatedly spend several times the cost of promotion.

5. Poor stability. Once someone else offers a higher price than you, you are behind; once the daily budget in your account is spent, your ranking will disappear immediately.

6. There are a lot of malicious clicks and bidding rankings. Half of your advertising costs are consumed by malicious clicks from competitors, ad agencies, and idlers. These people don't do you any favors and you can't stop them.

Two, the advantages and disadvantages of seo.

Advantages:

1. Inexpensive, website optimization to maintain rankings for a year may be just the cost of bidding one to two months, much cheaper than bidding.

2. Management is simple, the enterprise does not need someone to manage, everything by the website optimization service provider for you to maintain. All the enterprise has to do is to observe from time to time whether the ranking position is stable, saving you the cost of hiring professionals to manage for you.

3. The biggest benefit of engine throughput and website optimization is that there is no engine independence. Even if you only require optimization for Baidu, the result is that Google, Yahoo or other search engine rankings will increase accordingly, invariably bringing you more utility.

Visitors.

4. Do not have to worry about malicious clicks. We do the effect of natural ranking, will not pay per click. No matter how your competitors click, you won't waste a penny.

5. Stability, through the regular website optimization methods ranked sites are very stable, as long as the proper maintenance, the position may not change for several years.

Disadvantages:

1. The results are slow, it is impossible to rank quickly through website optimization. General difficult words need about 2-3 months, more difficult words need 4-5 months or even longer. It is recommended that companies can optimize their websites in the low season of sales, and the rankings are basically stable in the high season of sales.

2. The uncertainty of the ranking rules. Because the search engine for ranking rules are not the same, it is possible that one day a search engine to change the ranking rules, then the original ranking position is likely to change. This is a very normal phenomenon. At that time, we will study the latest rules as soon as possible to restore the site ranking.

3. For cell phones, MP3 and other difficult and competitive keywords, it is very difficult to do an optimization ranking. It takes a very long time and the cost will be very high, so the words that are too difficult are not suitable for optimization.

4. The number of keywords is limited, the website optimization is only recommended for one keyword, no more than 3-4 at most, of which 1-2 are theme words and the remaining 1-2 are sub-words, which can't achieve the effect of bidding ranking that you want.

5. Ranking position behind the bidding rankings. This is determined by Baidu's rules. Natural ranking position can only be behind the bidding site. If the first page is full of bidding rankings, the natural ranking can only appear in the second page. Currently this situation only exists in Baidu.

Through the analysis of the above advantages and disadvantages, the overall effect of website optimization is much stronger than the bidding rankings, the price is several times lower than the bidding rankings. Those who claim that "so expensive, might as well do the bidding rankings" of the enterprise, only with the price of website optimization and he did the daily cost control of Baidu bidding to do a comparison. They do not take into account the website optimized website in all engines will have the effect of ranking improvement, but also ignored the other search engine bidding costs to bring the illusion.

In the end, bidding ranking and website optimization have their own merits. Advertising budget sufficient customers, it is recommended to consider bidding rankings for a period of time, during this time, at the same time, website optimization. When the website optimization is complete and the rankings meet the requirements, then the bidding ranking will be removed. This allows for a good transition without affecting marketing. For any business, marketing comes first. Whether it is website optimization or bid ranking is for marketing, which is the core purpose of advertising.