The Evolution of Affiliate Management

Now there are many forms of network alliance have gone beyond the mode of online sales, and achieved obvious results in many fields, for example, google Adsense (keyword ads based on content positioning), is a kind of use of network membership mode to expand the advertising space, keyword ads are placed in the content related to the joining members of the website, eBay eBay's entrepreneurial alliance is a kind of eBay Ebay's entrepreneurial alliance is a new type of efficient multi-website advertising, that is, the same advertiser at the same time in the many joining website advertising, according to the user through the joining website advertisement browsing after some kind of effect to pay the fee, so for the advertisers to put and manage the network advertising provides a great convenience.

Membership marketing in the era of e-commerce is built on the basis of electronic membership management, with the e-membership card information, merchants do not need to make cards, customers do not need to bring the advantages of the card is becoming more and more obvious, the traditional membership card gradually began to e-membership card transition. The earliest electronic membership card promotion in China is the referral rate membership cloud marketing system, with the growing importance of enterprise membership management, there are a lot of management software has begun to provide this service to help enterprises to improve the efficiency of membership management, reduce the cost of membership management.

Membership management is the specific implementation of the membership marketing process, including the establishment of corporate membership database, member data analysis and mining, classification and real-time updates, points issued and exchanged between member companies to realize the member exchange, **** enjoyment, members of the secondary marketing and other services.

A set of data from McKinsey (Mckinsey) report

- Customer loyalty can not only bring high profits, but also reduce marketing costs.

- It costs 1/5 as much to keep a consumer as it does to attract a new one;

- The chances of selling to an existing customer are 50%, while the chances of selling to a new customer are only 15%;

- A 5% drop in customer loyalty is associated with a 25% drop in profits;

- Increasing retention of customer relationships by 5 percentage points per year could lead to an increase in profits;

- Increasing customer loyalty by 5 percentage points per year could lead to an increase in profits;

- Increasing retention of customer relationships by 5 percentage points per year could lead to an increase in profits. by 5 percentage points per year, it is possible to increase profits by 85%;

- 60% of a company's new customers come from referrals from existing customers;