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What are the advantages of WeChat CRM compared with traditional CRM?
Establish a set of mature and perfect data foundation to better mine and apply data. If the company's products and services are good, WeChat CRM system can bring a large number of customers. But how to use these customer data will be a bigger learning. According to the characteristics of their own products (or services), the marketing strategies imposed on different customers also have completely different analysis methods from traditional CRM. Wechat CRM should do more in-depth research on customer data than traditional CRM. For example, the "secondary consumption" of old customers and the rebate strategies of new customers from different sources are different. The most basic thing is to distinguish which customers are "secondary consumption", which customers are new customers and which customers are recommended by new customers, so as to formulate different customer maintenance and rebate strategies. Shi Jian's WeChat CRM is doing very well.
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