Traditional Culture Encyclopedia - Traditional festivals - Job responsibilities of online sales
Job responsibilities of online sales
2. Establish friendly contact between the company website and other related websites to increase traffic.
3. Be responsible for all the work related to search engines.
4. Responsible for the formulation and implementation of online publicity related work objectives and plans.
5. Be responsible for the daily maintenance and update of the company website.
6, responsible for the optimization of the company's website
7. Be responsible for information collection of related competitors and related industries, and make weekly information briefing.
8. Analyze the market and make an online marketing plan around "Zhongjia investigates the national brand chain".
9. Collect customer information, find resources on the website, and provide business sources for the company.
10, cooperate with other departments to promote the survey between China and Canada.
1 1, responsible for completing other matters assigned by superior leaders.
Responsibilities of network sales 2. Network sales and maintenance
1. Marketing and promoting the company's products through the Internet; Collect customer information, find resources on the website and provide business sources for the company.
2. Be responsible for publishing and maintaining the product information of the company website and various e-commerce platforms;
3. Understand and collect the dynamic information of peers and competitive products on the network; Feedback customer needs.
4, channel development and business expansion through the network; At the same time, responsible for customer consultation.
5. Actively expand and develop customers, maintain, track and feedback customer needs, and coordinate and handle customer feedback. Carry out product promotion activities according to enterprise plans and procedures.
6. Update the company website and blog in time to let customers know about our new activities and projects for the first time.
Second, contact the internal sales staff.
1, which is responsible for helping salesmen to collect enterprise information in corresponding areas on the Internet and provide it to salesmen;
2. Enterprises in areas with sales staff will provide information to local sales staff when conducting online consultation;
3. When enterprises in blank areas conduct online consultation, they can talk about it themselves first. If the discussion is inappropriate, they will transfer the information to the vice president of sales;
Third, contact logistics companies to expand the sales of the company's products.
1, which is responsible for collecting detailed information of products that cannot be produced by the company and need to be outsourced: enterprise information, price information, parameter information, etc. , and establish a detailed text file;
2. Be responsible for the inquiry, negotiation and performance comparison of outsourced products, and provide accurate and detailed information for sales personnel;
3. Responsible for the information of logistics units that need to be distributed in each responsible area;
4. Be responsible for the circulation of the products required by the company's sales staff within the company, and finally deliver them to the designated place.
Fourth, other responsibilities
1, online recruitment of salesmen and salesmen; Temporarily help the network to recruit personnel from other positions in the company;
2. Make the company's tender;
3. Other work temporarily arranged by the company leaders.
Job responsibilities of online sales Chapter III Marketing:
1. Make network marketing plan, publicity plan, annual budget and annual plan;
2. Supervise and adjust the implementation of online marketing activities and be responsible for the results;
3. Monitor competitors and analyze the network market environment;
Team management:
1, responsible for the recruitment, organization, training, motivation and assessment of network marketing team members;
2, responsible for the development of online marketing business salary and incentive system;
Network technology:
1, proficient in soft text, blog marketing, email marketing, SNS promotion, forum marketing, promotion alliance, online public relations and other comprehensive promotion means;
2. Online advertising, monitoring and effect analysis;
3, search engine marketing: Baidu bidding ranking, Google Adwords, search engine optimization;
4. Analyze the data of the website to improve the conversion rate of the website;
Specific requirements:
Experience in online stores such as 1, Taobao and Yi Bei.
2. Experience in large B2C websites.
3, website programming technology, can independently establish a website; (This is a common skill for small and medium-sized companies)
4. Working experience in a specific industry;
The responsibilities of online sales 4 1. Strictly implement the company's rules and regulations, identify with the company's cultural construction, have a high degree of loyalty to the company, keep the company's business and related information and other business secrets, and protect the company's interests from damage.
2. Collect market information at any time through various channels such as the Internet, grasp the market trends of the industry, keep abreast of competitors and competing products in the same industry, and give written feedback to the sales manager.
3. Be responsible for the maintenance and promotion of the company's website, and keep real-time communication with the promotion company to ensure the promotion effect. According to the characteristics of each website platform, this paper puts forward some reasonable suggestions on the company's online sales strategy.
4, the use of network resources for product promotion and sales, the use of network resources for channel development and business development. Use network resources to track and maintain customers' feelings.
5. Accept customer consultation online or by telephone through online business, develop customers by using sales skills, and promote the successful sales of products by using infectious communication means.
6. Responsible for contract signing, payment collection, order placing, production tracking, product delivery and after-sales service with network resource customers; Understand the technical requirements and quality feedback of the products sold by customers in time, and feedback the information to relevant functional departments in time to improve service quality and customer satisfaction.
7. Responsible for the establishment and update of customer files, communicate with new and old customers and potential customers regularly, and strive to improve customer loyalty.
8. Be responsible for filling in all kinds of reports, and ensure that all kinds of reports are accurate in statistics and complete and correct in information.
9. Operate the work of this position in strict accordance with the requirements of the company's sales management system and process, and complete other work assigned by the competent manager or other functional departments.
The responsibilities of online sales 5 1. Answer and handle all kinds of network business, and explore new ways and forms of network marketing.
2. Analyze the search engine data and adjust the search engine cost allocation strategy in time.
3. Formulate departmental marketing tasks, and quantify and refine them.
4, the deployment of department personnel, cooperate with consulting, cooperate with marketing personnel to complete all the work.
5. Keep close contact with the person in charge of the cooperative website and strive for the largest online advertising resources.
6. Read the statements of department personnel carefully, summarize all kinds of data, and analyze and summarize more effective online marketing methods.
7. Check the work of department personnel, find the deficiencies and correct them in time.
8. Hold departmental meetings every month, analyze the data of the current month, and arrange work for next month.
9. Arrange internal training to improve the working ability of personnel.
10. Pay close attention to the network promotion modes of other institutions and use good methods for reference and application.
Network sales job responsibilities 6 job responsibilities:
1. Under the leadership of the investment manager, be responsible for the market development, customer maintenance and customer file management of the online market;
2. Be responsible for the formulation and implementation of the online market price scheme, and reflect the market feedback to the sales manager in time; Do a good job of monthly online sales statistics, and give reasonable suggestions for existing problems.
3. Be responsible for accepting complaints and suggestions from online customers and keeping records, and submitting a written report of online customer complaints and suggestions to the sales manager in time;
4. Ensure that there are newly developed cooperative network companies and sign network cooperation agreements every month; Visit regularly and maintain the relationship with cooperative travel agencies.
5, responsible for the hotel website data entry and update, timely reply to the guest online questions and reservations;
6. Responsible for the overall maintenance, management and promotion of the hotel website, and submit the analysis report on the operation of the hotel website to the sales manager in time;
7. Be responsible for advertising planning, delivery and tracking in the online market, and submit a perfect advertising plan to the marketing director in time;
9. Responsible for coordination and communication with the front desk, finance department, guest room and other relevant departments;
10, do a good job in establishing market files, pay attention to organizing and keeping them updated, and report to the manager regularly.
1 1, assist the clerk to sort out the internal affairs of the sales office;
12, responsible for other work assigned by the sales manager;
Qualifications:
1, college degree or above. Major in marketing, advertising design and computer is preferred;
2. More than two years working experience in online sales;
3. Skilled computer operation;
4. Have good communication and expression skills, be good at observation, and have the ability to analyze, think and solve problems independently;
5. Optimistic and cheerful personality, able to work under pressure.
Sales customer service is mainly to improve customer information, understand customer needs and market trends, and assist regional sales managers to achieve the company's sales goals through timely and good communication with customers.
Job responsibilities:
1, establish customer data management files, and constantly improve relevant data according to customer status changes;
2. Complete the collection and summary of customer data and the management of customer files in the responsible area.
3. Keep good communication with customers, track customer needs and feedback, and constantly improve relevant information according to customer status changes.
4. Handle customer complaints or negotiate with customers to deal with emergencies;
5. Track customers' sales and logistics in time, understand customers' feedback on products, and help customers solve problems in sales.
6, maintain good communication with other departments, timely feedback information;
7, responsible for the collection of accounts receivable, found abnormal timely report to the superior leadership;
8, complete the matters assigned by the superior.
Work content:
Sales and customer service are basically done by telephone. The most important thing is to be familiar with products, grasp customers and communicate with departments.
1, communicate with customers by telephone, understand customer information and needs, and promote the company's products.
2. Organize and summarize the customer information table and update it in time.
3. Answer questions for customers and help to sell the company's products better.
4. The acceptance of customer complaints has been tracked, and customer maintenance has been done well.
5. Track the book demand trend of customers.
6. Do a good job of docking with sales and logistics.
7. Logistics delivery and arrival tracking confirmation.
customer relationship management
First, data collection. In the company's daily marketing work, collecting customer information is a very important job, which is directly related to whether the company's marketing plan can be realized. The collection of customer service information requires customer service specialists to carefully extract customer information files every day in order to pay attention to the development trends of these customers.
Second, make irregular return visits to customers.
The needs of customers are constantly changing. Through the return visit, we can not only understand the needs of different customers and market consultation, but also find out the shortcomings in our work, remedy and adjust in time, meet customer needs and improve customer satisfaction.
Third, customer phone processing.
Customer phones are usually divided into two types:
1. Interested in the product and have questions, want to know the details;
The most important thing about this kind of mobile phone is collection.
Customer information, understand the causes of customer problems, and introduce products from each other's problems.
2. The customer has problems to solve.
Questions about customers are divided into sensitive questions and non-sensitive questions.
Sensitive issues: the discount is higher than others, and the goods cross. Try not to answer this question or answer it directly. If the customer has a tough attitude and wants to pursue it, let him know and check the reply.
Non-sensitive questions: when will the goods arrive, how many books will be delivered, and whether there are any books left. This kind of problem should be understood and recorded in detail, and the customer will be informed of the result after solving it.
Pay attention to words and deeds, etiquette, and operate according to service standards when handling customer calls, so as to avoid conflicts with customers:
1. Control your emotions: don't argue; No swearing; Don't be angry;
2. Don't promise easily and keep your word;
3. Do not shirk responsibility;
4. Don't raise your tone.
5. Try to avoid saying "No, I don't know, I can't wait" to customers.
6. Don't doubt the honest character of customers;
It should be pointed out that:
Respect the customer's personality, treat the customer wholeheartedly, listen attentively, analyze the customer's actual problems from the customer's point of view, and give the customer some autonomy. Invite customers to participate in * * * and choose the best solution, so that customers can feel that their opinions are respected and try to adjust their relationship with customers in a compensatory way.
Third, communicate closely with all departments, participate in marketing activities and assist in marketing.
The implementation of telemarketing in enterprises plays an important role in the success of sales, which requires sales customer service to have certain sales business ability and master certain business skills.
Telemarketing communication skills:
First, grasp the customer's psychology
Second, the sound skills
1, the speech speed is appropriate, and it is best to be consistent with the customer's speech speed;
2. Have feelings;
3. Enthusiastic attitude.
Third, the skills of opening remarks
1, interest attracts customers' attention;
2. Dare to introduce your company and show your identity;
Don't always ask customers if they are interested, but help them decide and guide their thinking; In the face of customer rejection, don't back down, don't give up immediately;
4. Make a phone call louder than usual to create a good conversation atmosphere;
5, simple and clear, don't cause customers' disgust.
Fourth, introduce the skills of the company or product.
1, it is better to face it with the mentality of "hitting the wall";
2. Accept, praise and agree with customers' opinions;
3. Learn to avoid problems;
4. Turn the customer's objection into our selling point.
Five, the skills to stimulate customers' desire to buy
1, exerting objective artificial influence and social pressure;
2. Use his point of view;
3, care about every word of the customer, care about the people, things and things he cares about;
4. The influence of media and public opinion on the company;
workflow
Sales process: customer declaration → confirm inventory → confirm payment → fill in invoice and payment notice → check and sign → record invoice → send invoice to logistics → confirm logistics delivery and fill in logistics information → confirm customer receipt (if logistics information is not checked again).
Customers often ask questions.
1. About the company: the size of the company, what books are there, and how long have you been working.
2. Information about the book: including the book's pricing, when to use it, what edition, how many chapters, how many pages, when to publish it, whether there are sample books, how much discount, what kind of cooperation mode, whether there are others in the region, how the company can prevent cross-delivery, whether there are teachers using books, what mode of transportation, who pays the freight, what mode of payment, whether they can act as agents, and what the agency fee is.
3. Questions that customers will ask after payment: When will the goods be delivered, when will they arrive, what cargo station, telephone number, single number, several packages of goods, and where have the goods arrived?
ask
Memorize the company, all kinds of customers, product information and various processes.
Company information: company strength and specific product information.
All kinds of customers: specific classification, customer characteristics, which products are suitable for recommendation, and what cooperation methods are available.
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