Gym entrepreneurship project plan model

Gym Entrepreneurship Project Planning Sample(1)

I. Entrepreneurial Background

1. Project Background

Research surveys over the past few years have shown that college students' physical health is not optimistic, such as declining physical fitness, and easy to get sick, etc. This not only affects their current studies, but also has a negligible impact on their future careers. This not only affects the current study of college students, but also has a non-negligible impact on their future careers. Especially in these years, the popularity of NBA, English Premier League and other sports activities has inspired college students' desire to show off in the arena. College students nowadays hope to enhance their physical fitness through physical exercise. However, the exercise facilities provided by the school is relatively obsolete, and the current market gym charges are often beyond the affordability of college students, therefore, the opening of a gym for college students has a bright future.

Combined with the lack of college student gyms in Fuzhou, the proposed selection of the university city as a starting point for entrepreneurship, by virtue of the university city's large student population and the advantages of physical education, it can be predicted that we have a huge market space and space for development.

Two, entrepreneurial concept

1, the project

We plan to set up a gym, to the university city as the center, the customer to the nearby university students as the main, as well as nearby around the community customers. The project is intended to rent a large warehouse, the location is selected in the relatively low land price of the lot. Relevant supporting facilities are: treadmill 5, five integrated trainer 1, sitting stirrup trainer 1, sitting pectoral push-up trainer 1, downward sloping weightlifting bed 1, arm trainer 2, table tennis table, pool table, table games equipment.

2, the operation of the project

Situation analysis: the early stage because of limited facilities and low visibility, customers do not have a high degree of awareness of us.

Corresponding countermeasures: we must first grasp each customer to come in, we intend to customize the fitness program for each customer to come to patronize, and strive for each customer to have a special coach hand in hand with the guidance and training. In the customer to leave a good reputation, a good image, through word of mouth customers, open our market in the university city, so that we can stand firm. After the later development and growth, we will firstly carry out the expansion on the area, the updating of the equipment and the introduction of new equipment, and the increase of the number of professional coaches. And it is possible to develop into the country's only professional fitness chain stores for college students.

3, the project advantage

There is not a well-equipped gym near the university city, the price is suitable for college students. And even if there is not a professional fitness team mainly for the college population. Modern society's need for good physical fitness requires us to urgently change ourselves and improve our physical fitness. Middle school and high school we are forced by academic pressure to exercise opportunities and time are very little, the university time is very sufficient and we are in a transition from school to society. Have a good body for us to society, to the workplace are very helpful. Nowadays, a lot of career interviews are based on appearance. As the saying goes, a good body is the capital of revolution. Therefore, strengthening exercise and enhancing physical fitness is a need for modern college students. This is an emerging social demand that is growing.

4, the team advantage

Our team has its own students with sports majors, specialized fitness knowledge, excellent management and marketing strategy and enthusiasm for the cause.

Third, market analysis

1, market research and industry analysis

College students, a group of people always walk in front of the fashion and trend, with the development of China's economy, fitness and health and fashion industry is becoming more and more popular, college students will not lag behind.

On the one hand, for college students, fitness is not a very simple and casual consumption. College students do not have a fixed source of economic resources, and usually have to attend classes, free time is limited. On the other hand, what can gyms do to attract more college students as their members? As a potential consumer, there is no doubt that the current college students will be the main consumer group of the gym in the future, in a certain sense, this is a long-term investment, but it is absolutely worth it, not to mention the return on the moment, just relatively little. Why not?

The current college students to the late 80 and 90 after the birth of the crowd. This group is accompanied by the rapid growth of our economy, and the Internet is part of their daily life. Therefore, this group of people is characterized by open-minded, easy to receive new things, dare to try new things. For such a group, the traditional fitness programs in colleges and universities obviously cannot meet their basic requirements. At present, there are many colleges and universities in Fuzhou City alone, so it is of great significance to develop this college fitness market. After the survey found that the average monthly consumption of college students is about 750 yuan, but for a Limei Jian fitness card at least 3,000 yuan. For an ordinary college students, it is impossible to afford such a high amount of fitness consumption, no doubt Fuzhou college students want to get suitable for their own fitness exercise is just a luxury fantasy. For this reason, we targeted the opening of this gym.

Combined with the university city away from the city's geographic location and the city's large consumer groups, so this site to open the gym that can attract more college students, and the pressure of competition is relatively small. As most college students have the habit of group consumption, their exercise time is more concentrated, coupled with the study and the task of the community and the pressure is relatively large, they need more sports activities to reduce stress. And we have more professional physical fitness coach, can be different students for the opening of a set of more perfect, meet their needs fitness program.

Currently, most schools have a single, boring fitness program. Some students are eager to care about the effectiveness of their own exercise, have a strong desire to perform, they hope that through physical exercise can be more successful experience. It is proposed to set the most suitable fitness mode for customers according to their requirements.

Men's market: in the commercial area near the dormitories of Normal University and Fukushima University, we will open a fitness program that mainly focuses on exercising the muscles of thighs, chest, abdomen, arms, and so on.

Girls' market: when the operation of the boys' market tends to stabilize, we will open yoga, Pilates, Sherbin and other fitness programs in the vicinity of Fudan University and Normal University.

Analysis of the heart of college students:

Standing in the consumer's position to think, nothing more than "good value for money" a few words, but for college students these words are even more important, after all, college students do not have a stable source of economic resources. First of all, there is a budget in mind, on the basis of this budget for screening, to make sure that the price of the gym will not be very high, to meet their own ability. Some gyms have packages specifically for students, so see if it suits you. Ask around if any of your classmates are already or used to be a gym member, and take the road less traveled, and pay attention to the opinions they give you, most of which they didn't pay attention to before but there are very important ones. Consider whether the transportation is convenient, most college students go to the gym on Saturdays and Sundays, in that case there will be no traffic jams, how long to this are very important, do not let the time are consumed in the public **** car. In determining the price is acceptable, convenient transportation, at the same time there is a good reputation, you can communicate with the gym membership consultant.

Gym business project plan sample (2)

First, the area: according to the actual need

Usually the use of the area of 800 square meters or less for small clubs, 800-1500 square meters for medium-sized clubs, 1500 square meters or more for large clubs.

Two, space requirements: spacious, bright, airy

The height of the gym and the distance between the columns of the fitness club is the key to attracting fitness people. Fitness clubs are mainly open space, floor height of 3m or more to ensure a good sense of vision and training space. The size of the column spacing affects the utilization effect of the aerobics hall, generally 8m spacing is more common.

Third, facilities and equipment

According to the actual situation, the main considerations: the walking route of the gym users, the characteristics of the functional areas and other elements, or is the security considerations (fire escapes, etc.). With the cooperation of professional designers, it is an indispensable process to understand the parameters of the relevant aspects in order to determine whether the property conditions are suitable for opening a club.

1, club layout design

Club layout and the proportion of the area of each area is the key to the club design and even the future success of the business. Roughly divided into areas:

(1) front desk (service desk): cashier / distribution / consulting

(2) leisure / rest area: reading, chess, with a water bar, merchandise area.

(3) changing area, shower area, bathroom: men's and women's locker room / shower room / bathroom (steam room?).

(4) equipment area is divided into: aerobic training area, free weight area, fixed equipment area, etc.

(5) bodybuilding jumping hall: according to the club's overall area and teaching strength to set up a jumping hall,

(6) Yoga room: room temperature yoga, high-temperature yoga (can be used as a dance studio)

(7) Dynamic cycling room

2, the club's equipment and decoration style design

Supporting equipment:

(1) locker area equipment: with lockers (lockers), shoe racks and benches.

(2) shower room equipment: cold, hot water shower steam, (such as conditions can be designed for steam room)

(3) aerobic training equipment: dynamic bicycle, treadmill, elliptical, etc.

(4) weight training equipment: the equipment to train a specific part of the body's muscle groups.

(5) free training equipment: bench press racks, barbells, dumbbells and so on.

(6) Aerobics equipment: there should be an independent sound, mats, dumbbells, pedals, fitness balls and so on.

(7) rest area: water bar corresponding equipment, merchandise display cabinets, computers, TVs, telephones, stereos and other equipment.

(8) staff clothing, medical first aid supplies, member gifts, promotional items and so on.

(9) water, electricity, fire and other equipment

Decoration, style design:

(1) the unique design of the club Logo (located in the most prominent place)

(2) signboards (in the most notable way method of placement and design)

(3) interior decoration: through the choice of materials and the main color to determine the style of the club (the use of murals to create fitness). atmosphere). And set the coach introduction column, excellent staff list, health knowledge column, club notes and regulations column, member information column, fitness card price column

(3) construction bidding, decoration.

Four, the domestic fitness club license for the procedure

At present, there is no domestic business fitness clubs related to the complete regulations and industry regulations, but roughly according to

the following procedures.

1, the club should be operated before the fire safety inspection opinion, business license, business permit, tax registration and other related procedures.

2, the application of computer management software.

3, the club to achieve computer management can be completed fitness card management (card, payment, card inspection, lost, card replacement, etc.), locker management, cashier management, the club's business status all in the computer information, managers can be convenient, fast, accurate first-hand data, thus facilitating managers to carry out rigid control of flexible management.

V. Market Environment Analysis

1, comprehensive environmental analysis

2, competitive environment analysis?

(V) Employee Recruitment and Training

Recruitment Steps:

Publish recruitment information.

Initial screening of candidates.

Screened personnel to conduct the relevant assessment and interviews.

Negotiate the rights and obligations of both parties in terms of labor and management.

Signing the contract.

Recruitment requirements

General information: name, gender, education, place of origin, health status, work experience and experience.

Professional situation: can be divided into professional knowledge and professional skills.

Trial. Candidates are required to participate in actual work to assess their working ability.

Personnel management

Employee and coach training: When the required personnel to participate in the work of the staff should be trained, the training should include the following aspects: professional ethics, professional knowledge, practical work skills, the spirit of teamwork and cooperation, inculcate the purpose of the enterprise.

Encouragement. Encouragement is an effective means to stimulate the spirit of initiative and expand the efficiency and energy of the enterprise, it is mainly through the management provisions and systems to reflect. It includes position and treatment changes, spiritual rewards, material rewards.

Assessment. Each employee of the club's workload, work efficiency, quality of work and interpersonal relationships to quantitative assessment.

Such as: the establishment of the attendance system and forms, the establishment of the work task book and the completion of the evaluation form, etc., especially the evaluation of the fitness club customers is very important.

Recruitment position:

Membership counselor. (focus), to have good sales ability

Personal Trainer. (school students) (emphasis) Requirements: with professional machine fitness knowledge, as well as good basketball skills

Customer service.

Logistics. Finance.

Fitness club cost control

Process re-election: improve the cost composition For example, at present, the first stage of the gym personal trainer class sweep basically use a treadmill, run until slightly sweaty. But the warm-up must have a treadmill? From a technical point of view, the warm-up can be completely replaced by a combination of low-weight strength equipment and body movements. A treadmill price of tens of thousands of dollars, a day of power consumption of more than ten degrees, if less than a few hours, the enterprise a year in the depreciation of equipment and electricity savings will be a considerable amount of money, especially for the many branches of the large health clubs to speak. Coaching and sales must be separated? Personal trainers do not have to patrol the field? Do clubs have to have hot water baths? Must the personal trainer program follow the four major processes of warm-up, strength training, aerobic training and stretching? Does the club have to have free cardio classes? Each process has the space to change the choice, the key is whether we have the mind to improve, the difference in profit is between the small process.

First, business introduction

"1992 Sunshine Fitness Center" is a club that will be created to provide members with indoor and outdoor sports and fitness. Unlike most health clubs that already exist, the Sunshine Fitness Center will provide a place for teams to play volleyball, basketball, and other sports, as well as a place and facility for individuals to work out. The fitness center will actively promote unit and family participation and provide expert instruction and training sessions to those interested in improving their physical skills.

Generally speaking, competition in this industry hinges on the choice of location, the design of the activity program, the quality of service and the condition of the equipment. We propose to locate our fitness center on the fourth floor of Nanfeng Department Store. Nanfeng Plaza is a crowded place, Wenming Street is the busiest commercial street, and there are a number of residential communities nearby. The activity programs of our fitness center are designed around people's interests, and will exceed the expectations of our future members. The equipment we provide and our experienced management staff will enable the fitness center to exceed the services of other similar clubs.

Second, business management

1, personnel

General Manager: Zhang Xiaohong Manager: Ren Shu

2, compensation

Proportionate dividends according to the amount of money invested

3, entrepreneurial ownership distribution

Fitness center initially five founders invested 300,000 yuan. The remaining four people invested 200,000 dollars each. Percentage respectively: 27.3%, 18.2%, 18.2%, 18.2%, 18.2%.

4, the responsibility of managers

President / sales department: the main responsibility is to lead the managers of the enterprise, but also bear the responsibility of training and guidance center sales staff.

Project Design/Public Relations: Continuous analysis of the development of the health club industry and the needs of customers, to develop activities to meet the market demand for the project, and is responsible for the center's advertising and publicity business.

Equipment Department / Personnel Department: Responsible for the center's equipment purchase, maintenance and management of the center's miscellaneous staff.

Finance / Residence System: Responsible for the management of the center's computer system in order to have the appropriate data, documents.

Third, market analysis

1, the distribution of the market

Fitness industry market segmentation of the most important form of its regional, 80% of the members live in the center from the center around the 9 kilometers or less, an average of 15 minutes by car can be seen to determine the distance range of the benchmark. Fitness center is a club with unique sports facilities, due to the civilization of the street is a commercial street, Nanfeng Department Store within a large shopping mall, surrounded by KFC, Gome Electrical Appliances, a variety of specialty stores, etc., will attract some of the people who live farther away, it is estimated that all the members of the work, living in no more than 13 kilometers. The reason why the fitness center is located here is because of the financial constraints in the early stages and the fact that people in the area have a greater potential demand for sports.

2, feasibility analysis

Market penetration analysis is the construction of commercial entertainment, fitness facilities in a certain market range of the overall market saturation state of the prediction method. It has been recognized as an important business analysis method. This method is used by real estate appraisers, financial institutions, and professional consultants to measure the degree of market demand for new fitness facilities. The calculations in this plan are based on demographic data related to the target market and the floor area of the facility.

The results of this analysis show that a 600 square meter multi-sports club could still be built with its current population. This market penetration analysis cannot be used to analyze the pros and cons of a specific project and further market research is required to determine the feasibility of the project.

Our research included a site analysis, target market research, and conversations with a number of sports organizations, club leaders, and members and employees of competitors.

Four, competitive analysis

According to the results of our survey, the area does not have a well-equipped, well-served, activity-rich fitness center, the advantage can be said to be unique, with a huge potential market. There is a huge potential market. For the time being, there is not much competition.

Five, business operations

1, choose the location

After a comprehensive analysis of the study, decided to fitness centers located in Civilization Street, which is a busy area, the flow of people. Convenient location is one of the most basic benefits that a sports club provides to its members, as for the size of the club is determined by the needs of the market. The location we have chosen has become an important business district in the city and infrastructure work can begin immediately.

2, equipment configuration

The fitness center has a floor area of 600 square meters, which is relatively small, taking into account the initial funding and the fact that there is not yet a large number of members of the decision made. Maintenance of the equipment and building facilities is important to members, and over 90% of respondents gave this the highest priority. Maintenance is a variable expense, with the average maintenance cost in this industry ranging from 4% to 9%. By emphasizing preventative maintenance, we can keep our expenses low.

3. Products and Services

The fitness center will be open year-round, 14 hours a day. The center will be open 14 hours a day, year-round, with a 6:00 a.m. start time to accommodate members who like to get up early for their workouts. The Fitness Center will be an indoor and outdoor multi-sports center offering the following activities: treadmills, massage chairs, exercise bikes, cross trainers, ellipticals, spinning bikes, waist machines, mountain climbers, weight beds, ab boards, flat benches, dumbbells, ping pong tables, and a number of strength equipments, etc.

The Fitness Center will be open year-round, 14 hours per day, to accommodate members who like to get up early and work out.

Sixth, sales strategy

1, short-term strategy

Direct mail is a cost-effective way to deliver information to residents. Many clubs utilize this sales method and it has proven to be a successful method.

Direct marketing will be used to target organizations and establishments within a 9km radius. In order to capture as much of the market as possible in the early stages of this new business and in the most cost-effective way possible, we will be contacting some of the major companies directly. This will ensure that the fitness centers are contracted in time to run leagues for them and that their specific requirements are met.

We will hire temporary salespeople who will be trained to take on some of the sales during busy sales periods. Full-time employees will work on a regular basis to ensure that no sales opportunities are missed.

2. Long-term strategy

When the fitness center has absorbed its first members during the construction period, we will continue to advertise in local newspapers and send the fitness center's press release letter to association organizations through which we can build the center's credibility and gain members.

Direct mail is also part of our long-term strategy. We will also utilize phone calls to contact individuals. We will also be contacting different association organizations to send out our advertisements sandwiched between their promotional letters.

Training for regular and temporary salespeople will be an ongoing effort. These trainings will include: product knowledge, hours of operation, telephone conversation skills, understanding the membership contract, and fitness center rules and regulations. The task of training will be the responsibility of the President.

3. Competitive Marketing Strategies

In order to expand membership and increase revenue, the fitness center will conduct promotions to absorb membership before opening. Our one-time initiation fee is $500 per family. Our members, upon delivery of their initiation fee and monthly dues, will receive free admission to any league event sponsored by the fitness center's support. Spectator admission is $7 per person, which is not a good estimate of actual revenue due to the difficulty of estimating the number of people. Therefore, this revenue is not included in our financial planning.

VII. Employees

The Fitness Center is projected to need six full-time staff and six half-time staff in the first year. The full-time staff includes fitness instructors, maintenance staff, accountants, and statistical analysis. They will be paid between $9 and $14 per hour, depending on the position, plus various benefits (e.g., health care, life insurance, etc.) and free family memberships; those whose jobs meet the criteria for one year or more will be entitled to two weeks of vacation per year. Half-time employees will be guided by supervisors and will be paid $7 per hour, and will also be eligible for a family membership card. Our wages are competitive in the region based on the experience of the experts involved.

The supervisors intend to provide employees with a wider range of program training and orienteering than other clubs. Sports business magazines in this industry emphasize that developing quality employees is one way to keep regular customers. Our employees will also be trained in physical fitness, emergency care and equipment maintenance knowledge. Our training programs are more systematic and formal than those of our competitors.

VIII. Risk Management

The fitness center is insured through Ping An Insurance Company of China. Asset insurance will insure the actual market value of fixed and private assets, and commercial accident insurance guarantees compensation for loss of fixed cash flow due to closure of the doors as a result of an accident.

General liability insurance is also purchased to protect against lawsuits arising from accidents that disable members. Of course, the center management will take precautions such as providing appropriate instruction, giving necessary warnings, and signing no-liability contracts with members. The Fitness Center will also carry accidental death and dismemberment insurance for its supervisors. The Center's legal affairs will be handled by the W Law Firm, which has extensive experience and a good reputation.

IX. FINANCIAL SITUATION

1. MEMBERSHIP PROJECTIONS

The Chamber of Commerce and Sports Association (CCSA) has estimated that a comprehensive sports club can take 29 members per 100 square meters. The Fitness Center, with 600 square meters, will have the capacity to take in 174 members. Based on the market research we have done, it is estimated that pre-sale memberships could be up to 50% of the total membership. According to the Chamber Sports Association, there will still be an average annual growth rate of 7% over a five-year period, after taking into account a dropout rate of about 30% of the membership.

2. Setting of membership fees

Based on price data from competitors within a 9km to 12km radius, price data from the national fitness industry, and our market research, the fitness center chose the following prices for its fees:

Family Memberships Individual Memberships

Initial Membership Fee $500/year $350/year

Monthly Dues 35 yuan / month 20 yuan / month

Ten, exit strategy

1, the overall sale

Fitness center overall inventory of assets for sale.

2, asset transfer, sale

That is, part of the assets are transferred or sold to individuals or businesses to achieve the purpose of exit.

3, hosting

refers to the hosting company and the owners of the center after negotiation, through the contract, in order to preserve and increase the value of the assets entrusted to the premise of the center for paid management.

5, closure, bankruptcy, liquidation

If once the project is recognized as a failure to invest in live growth is too slow to obtain the expected return, it is necessary to decisively exit, this time through the closure of the liquidation to exit.

My recommendation

This is the first time I've ever seen the world's most popular video game.