Traditional Culture Encyclopedia - Traditional festivals - 3 practical articles on clothing for Chinese Valentine’s Day activities in 2022
3 practical articles on clothing for Chinese Valentine’s Day activities in 2022
?There will always be activities to be carried out on happy days. We usually prepare an activity plan before launching the activity. The activity plan is the implementation details of specific actions. Have you ever done a similar activity plan?
The following is the "3 Practical Clothing Plans for Chinese Valentine's Day 2022" that I have carefully collected and compiled to bring you. You are welcome to refer to it, and I hope it will be helpful to you!
3 articles on practical clothing for Chinese Valentine's Day activities in 2022 (Part 1)? The women's clothing store will bring you a refreshing and pleasant feeling of coolness in the hot summer, allowing you to feel the real pleasure of shopping for clothes in the hot summer. This event mainly
Focusing on the summer, summer seasonal consumption and membership special price system, expand and increase the sales of summer seasonal women's clothing, increase and expand the number of members, and drive the sales of women's clothing through member consumption and strengthening the discounts of member products.
?Activity purpose: ?In the face of the summer consumption off-season, in order to maintain and increase sales, we carry out promotional activities, promote member consumption by strengthening member discounts, and drive other consumers to join members, thereby expanding the fixed consumer group of women's clothing stores and promoting merchandise.
Sale.
?Activity theme (1): Cool summer rewards (membership discounts) ?1. Activity time: ?July 21st - July 31st? 2. Activity content: ?1. Increase membership discount products (except special offers)
), stimulate product sales through membership discounts, and increase and expand fixed consumer groups.
?2. The promotional posters add a discount corner. Through shopping, you can receive gifts at the service counter with your shopping receipt and discount corner. Each person is limited to one gift. This can improve the efficiency of poster promotion and stimulate some consumer groups to visit our women's clothing store.
Purchase items.
?3. Launch a batch of seasonal products at special prices with large purchase volumes.
?Activity theme (2): Unlimited shopping scenery, constant special offers every day ?1. Event time: July 20th - July 30th ?2. Activity content: ?1. All summer products are on sale at special prices.
(Summer dresses, T-shirts, suits, etc.) Different products are launched from time to time for activities every day.
?2. There are constant special offers every day. During the event, more than 100 kinds of products have been reduced across the board. The impact is once again, the low prices are absolutely shocking, and the summer seasonal products are mainly promoted.
?3. During the event, if you make a one-time purchase of 188 yuan or more, you can enjoy the "shock" price of women's clothing. The daily supply is limited to 50 pieces, and each person is limited to 2 pieces.
?Customer service arrangements for poster recycling and redemption of gifts and shopping vouchers.
?Arrange the cashier counter and emphasize membership discounts and redemption of membership cards.
?Preliminary preparation: contact members for event products, event personnel arrangements, poster production, and statistical preparation of membership cards.
3 practical clothing plans for Chinese Valentine's Day activities in 2022 (Part 2) ? 1. Do a good job in publicity before promotion?
middle".
Doing a good job in publicity before the Chinese Valentine's Day promotion is a prerequisite for the promotion to achieve its goals.
?Generally speaking, the radiation power of a store varies depending on its own strength. Promotional work outside the radiation range of the store can only be a waste of money and will not have any substantive effect.
Promotional publicity should be carried out within the radiation range of the store and targeted at target consumers.
?For strong shopping malls, TV advertisements and powerful media can be used to deliver information to consumers in an all-round and multi-channel manner. However, ordinary small and medium-sized stores do not need to "go to war" and distribute leaflets around the store, making full use of in-store broadcasts, posters,
The corresponding purpose can be achieved by using resources such as store recruitment, or using tools such as promotional vehicles.
Nowadays, many stores' promotion policies are "gently come" and "gently go", which "can't make a single ripple" in the crowd, and naturally cannot achieve the purpose of increasing popularity.
?2. Craft promotion policies? Whether the promotion methods are reasonable or not is directly related to the effectiveness of the promotion. When formulating promotion policies, you must first investigate the target customer market, have an overall grasp, and then have a targeted
Only by formulating relevant policies in a timely manner can we achieve better results.
?(1) Make full use of the charm of free gifts. McDonald's stores are always packed every holiday. What is the reason for this?
It turns out that what attracts diners is not only the hygienic, convenient and delicious fast food, but also the toys and gifts that are more attractive to children, each with different styles, creativity and novelty.
The needs of the children have brought about the consumption of the whole family. The children are happy to eat and get toys, and the parents are willing to spend more money.
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