How to understand cultural and creative industries?

Connotation and Characteristics of Cultural and Creative Industries

Cultural and creative industries refer to the industries that rely on the wisdom, skills and talents of creative people, create and enhance cultural resources with the help of high technology, and produce high value-added products through the development and application of intellectual property rights, with the potential of creating wealth and employment. UNESCO believes that cultural and creative industries include cultural products, cultural services and intelligent property rights.

Any kind of cultural and creative activities should be carried out in a certain cultural background, but creativity is not a simple copy of traditional culture, but rely on human inspiration and imagination, with the help of science and technology to re-enhance the traditional cultural resources. Cultural and creative industries belong to knowledge-intensive emerging industries, which mainly have the following characteristics:

First of all, cultural and creative industries are characterized by high knowledge. Cultural and creative products are generally centered on culture and creative concepts, and are the physical manifestation of human knowledge, wisdom and inspiration in specific industries. Cultural and creative industries are closely related to the wide application of information technology, communication technology and automation technology, etc., showing the characteristics of high knowledge and intelligence. For example, the creation of products such as movies and television is accomplished by combining them with optoelectronic technology, computer simulation technology and media.

Secondly, cultural and creative industries are characterized by high added value. Cultural and creative industries are in the high-end link of the industrial value chain such as technological innovation and research and development, which is a high value-added industry. In the value of cultural and creative products, the proportion of added value of science and technology and culture is significantly higher than that of ordinary products and services.

Thirdly, cultural and creative industries are characterized by strong integration. As an emerging industry, cultural and creative industries are the products of mutual integration of economy, culture and technology, with high integration, strong permeability and radiation, which provide good conditions for the development of new industries and their related industries. Cultural and creative industries can also radiate to all aspects of the society and comprehensively improve the cultural quality of the people while driving the development of related industries and promoting regional economic development.

Borrowing from the classification of cultural and creative industries in the world, according to the industry division standards in China, China's cultural and creative industries can be divided into four categories, namely: culture and art, including performing arts, visual arts, music creation, etc.; creative design, including apparel design, advertising design, architectural design, etc.; media industry, including publishing, film and video, television and radio, etc.; software and computer services.