What's the difference between new media marketing and traditional media marketing?

Traditional media marketing refers to TV media, print media and radio, while new media marketing refers to WeChat, Weibo, forums and search engines.

new media marketing

? The difference is that the marketing cost of new media is lower than that of traditional marketing, and at the same time, the communication mode is flexible, more attention is paid to the accuracy of communication, and the communication mode is diversified. New media marketing pays more attention to "micro" details, such as more "micro" market segmentation, more "micro" accurate customers and more "micro" communication channels. In an economic era dominated by market demand, only by meeting more needs of customers can we win now.

? New media marketing refers to the marketing mode using new media platform, which is produced with the rapid development of the Internet. So what should new media marketing do?

1, determine your new media channel.

? There are many communication channels for new media, such as official WeChat account, self-media platform, live broadcast platform, video platform, forum platform and Weibo platform. You should determine the main communication channels you want to market according to your own advantages and target customers, and carry out intensive cultivation.

2. Make your own position.

With a clear positioning of the target customers, you will attract a large number of potential customers. For example, if you make beauty, then you can create beauty content to attract the public's attention.

Step 3 identify attractive titles

? The title should make readers fall in love at first sight, so as to have a good click-through rate. The title of the article should first fit the theme you want to express, and at the same time, it should be able to grasp the key points in an outline, and the title should meet the curiosity of readers. Seeing this title can arouse the public's desire to continue browsing.

4. Quality content

If the reader clicks in, if the article is boring, the reader will have no psychology to read it, so the article must be flesh and blood, so the reader can read it and have the psychology to continue browsing.