What is the main content of enterprise marketing model research under e-commerce?

The main contents of the research on enterprise marketing mode under e-commerce;

1, application mode of enterprise e-commerce: enterprise informatization is the foundation of e-commerce, and the low degree of enterprise informatization is the biggest obstacle to the application of enterprise e-commerce in China. In fact, enterprise informatization and e-commerce should be unified, that is, using IT technology to organize the internal processes and external markets of enterprises more scientifically and automatically.

For enterprises that have realized internal informatization, it is actually called e-commerce to extend the existing system to Web-based applications and strengthen customer service.

The original ERP system was mainly aimed at the internal information resource management of enterprises, and now it has a new business model. Through the internet. It may become the relationship between enterprises and procurement and supply chain, rather than the simple integration of internal processes.

For enterprises that haven't established information systems, Web-based applications can be implemented in one step, without having to do it once from the host mode or the client/server mode system, and then realize e-commerce. Enterprise informatization in e-commerce environment is to establish an open and integrated information system based on Web.

However, e-commerce is not a simple Web interface, and its connotation is much broader than the existing simple Web interface. In fact, the key to e-commerce lies in management. Therefore, enterprises are required to design a new e-commerce working mode from reality.

2. Enterprise information resource management mode in e-commerce environment: Enterprise e-commerce application system should enable enterprises to use information technology with lntemet as the core to conduct business activities and enterprise information resource management, and manage enterprise information resources efficiently.

Create a smooth information flow among customers, enterprises and suppliers, connect customers, enterprises and suppliers, and timely convey customer information to warehouses, production departments, sales departments and suppliers.

Enterprises synchronize all external information with internal management information through strict production planning, supply management, material management, sales order management and customer service management.

Improve the efficiency of cooperation between enterprises and suppliers, optimize the procurement process of enterprises, reduce procurement costs, provide a unified integrated environment for enterprises, enable customers, enterprise managers and suppliers to obtain all their information from a single channel, and accurately grasp the demand, supply, inventory and supplier resources of enterprises.

And use this information to make the right decision. That is to say, all the information related to enterprise business processes, such as internal information resource management, customer relationship management and supplier management, are closely integrated and extended to the Internet, so that customers and suppliers can communicate with enterprises in real time through the Internet and form a customer-centered information flow.

The biggest problems in promoting management information system and enterprise informatization a few years ago were standardization, standardization of CD industry management and basic data problems, which still exist today. The standardization of transactions within and between enterprises is not perfect.

The financial docking between enterprises has not been completed. This is all outside of electronic technology. Electronic technology can't solve difficult problems other than electronics. Therefore, the basis of enterprise e-commerce application is still the problem of informatization, which puts forward higher requirements. It is necessary to integrate new and existing businesses and applications, and create and reuse enterprise resources to meet new business requirements.

Form a new architecture with flexibility and higher education rate. Technically, we should adopt advanced, open, standard and mature system components used by other enterprises as far as possible to build or rebuild the e-commerce system and corresponding supporting system of automobile enterprises.

Extended data:

The basic definition of e-commerce refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, realizing online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities and related comprehensive service activities.

E-commerce marketing is a kind of network marketing, which is a process of completing a series of marketing links and achieving marketing goals with the help of the Internet.

E-commerce on the Internet can be divided into three aspects: information service, transaction and payment. The main contents include: e-commerce advertising; Electronic purchase and exchange of transactions and electronic transaction vouchers; Electronic payment settlement and after-sales online service.

References:

Baidu Encyclopedia-E-commerce Marketing