How to choose the keywords for website optimization to be useful?

Website optimization of keywords to how to choose to be useful

A website optimization how to choose keywords

1, according to the theme of the site

Website optimization of keywords, affecting the ranking of the site and the flow of traffic conversion, so you need to according to the theme of the site, such as the characteristics of the product, the behavioral characteristics of the consumer group to choose the right keywords, as close as possible to the theme.

2, standing in the user's point of view thinking

Website optimization keywords is the purpose of the user can search, so you can investigate the user's search habits of the product, analyze the user's understanding of the product and the demand for careful speculation of potential users of the psychological needs of the keywords, so as to determine the best keywords.

3, with the help of tools to choose keywords

Through the search tool to get recommended words or related search terms, or by analyzing competitors to determine the relevant keywords.

Two, analyze the competitiveness of the keyword industry

Enterprises in the keyword selection should also pay attention to the competitiveness of the website keywords. Generally in the keyword selection, you can first look at competitors' websites are optimizing what keywords, the keyword optimization difficulty, the keyword search index, and then comprehensive consideration of this keyword is worth optimizing. This can be for the enterprise to pick some optimization is not very difficult, but also can bring traffic keywords.

Fifth, the keyword timeliness

Enterprises in the keyword selection should also pay attention to the timeliness of the keyword. In today's rapidly changing Internet era, if the enterprise in the website optimization did not pay attention to the timeliness of the keywords, then it is very easy to lead to a short period of time in the keyword search volume is very large, but after a period of time after the keyword search volume began to decline, and this time to replace the keywords on the website optimization and bad influence.

1, choose the site's core keywords

Since it is the core keywords, then the keyword optimizer is the first to understand the main products of their own company, the positioning of the site and the site's audience, which will help the webmaster to predict the search engine users will retrieve the keywords. Of course there are two types of such keywords to choose from:

The first type of site focuses on a limited number of keywords or just one keyword, which is generally easier to optimize. Of course, such a situation is also very unfavorable, because if you want to get more traffic from the search engine, then the keywords involved in a wider range will be better, so encountered such a site, but also can only help him to choose a so-called best keywords into use.

The second type of site has a variety of different keyword categories, and these keywords don't have much correlation with each other, they are only related to the current market heat. Think about it and know that if you take on a site like this, then putting more effort into the optimization process is the right thing to do.

2, focus on a keyword category

A new site needs to be optimized, keyword optimizer is the first thing to do is to help it set a reasonable keyword, in the view of the keywords that focus on the site positioning type is the most important, but also in the early stage of the easier to optimize. Once these types of keywords get better rankings, you can develop more keywords in large quantities to get more traffic for your website.

3, the application of generic keywords

If you really do not know what kind of keywords to set up for the company's website, then the advice given is: why not try using generic words first. In fact, people engaged in keyword optimization know that, in general, the heat of the generic words are very high, in terms of keyword optimization, that is to say, this type of keywords want to get good rankings is very difficult, especially for the new station. You should avoid generic words and choose long-tail keywords as the main keyword optimization for your website.

4, the use of long-tailed keywords

In a general sense, long-tailed keywords are keywords that contain more than one word, and it is a complement to the general keywords. Compared to the general word, long-tail keywords have less competition, and their own websites are more likely to be found by search engines and even by users. Therefore, choosing a certain number of long-tail keywords for your website will allow you to get more traffic to your website.

5, keyword selection after the optimization work

We all know that optimization is a slow, long-term process that requires keyword optimization practitioners to pay enough effort and time. Once you have chosen a keyword for your website and created a relevant content page for that keyword, then the next time is to increase the exposure of that page, even to the extent of improving its ranking, of course, the most fundamental purpose is to allow users to find it, click on it, so as to increase traffic for the website. After completing a certain keyword optimization, the next thing to do is repetitive work, that is, then dig more keywords, and then optimize it.

Three, what kind of keywords are considered good

Some companies will think that the popular keywords are the best. In fact, optimizing keywords is not the same as queuing up to buy something offline, I believe we all have such a habit, when faced with the choice of the same thing, always think that the store with a long queue to make something is the best, but the answer is not sure.

Because everyone's senses and needs for things are different, the response is also different, only suitable for their own is the best. Therefore, the choice of keywords is the same, choose to fit their own website is considered good. So, you can choose good keywords according to the following points:

1, suitable for their own website keywords

Each site has its own products and the best audience groups, so you need to combine them with the search habits of the product keywords, filter out the best keywords.

2, can get traffic conversion keywords

Good keywords, is able to optimize the process, make the site rankings rise, the site to get human traffic, can make the traffic for conversion. Therefore, it is best to avoid blindly choosing keywords, do not just pursue the keywords with a large competition factor, and ignore its conversion rate.

3, choose the search volume, the degree of competition is small keywords

Optimization of keywords is not a competition who can challenge the high degree of keywords to be considered great, but rather a competition to optimize the keywords to bring the benefits of conversion. Therefore, a good keyword does not care whether it is popular or not, only care about whether it can be converted, such as long-tail keywords, although the search volume is not large, but the user search intent is clear, which allows companies to reduce the difficulty of optimization at the same time, to obtain the conversion of traffic.

In fact, regarding the process of website optimization, in addition to choosing the best keywords, you also need to do the following points, in order to make the best website optimization:

(1) Regularly update the content of the article

Keyword optimization needs to rely on the content to support, so it is necessary to combine the needs of the user, to incorporate some of the elements that they are concerned about, write original High-quality articles to win their eyes at the same time, but also to please the search engine preferences, two birds with one stone.

(2) the reasonable layout of keywords

Keyword optimization, in the layout must be reasonable, can not appear stacked, not with the content of the site off track.

Four, whether the keywords are reasonable

Enterprises in the keyword selection must choose some reasonable keywords, the general keywords is to look at the location of the enterprise, the industry and so on, to make it easier for users to find the company's Web site quickly. At the same time, the website keywords must be accurate, so that users can directly through the keywords to understand the theme of the site information and content, if the keywords are not accurate enough, then even if the user sees the keywords, to understand the approximate content, but also feel confused.