How to do home improvement company marketing?

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How to do a good job of home improvement marketing

One, the current situation of the decoration industry: China's decoration industry, is in the national housing reform policy was introduced, spawned a popular industry. This industry, due to the input cost is less, the technical content is lower, but the profit margin is larger, making this industry, quickly explode. For a time, large and small renovation companies, such as the emergence of the spring. As the decoration industry has a large market space, industry regulations are relatively lagging behind, part of the enterprise for the pursuit of profiteering, the lack of corporate self-discipline and integrity, there is a jerry-built, fish-eye, the phenomenon of consumer harm. For a time, it has become one of the industries with the highest complaint rate and exposure rate. In recent years, due to the strengthening of consumer awareness of rights, society, the government and news organizations, making the renovation industry has been standardized, coupled with the construction industry to take a multi-faceted integration of business, so that many professional renovation company's business situation is declining, many small and medium-sized renovation companies, in a difficult situation. Second, the causes of this situation: the causes of this situation are many, but summarized in the following eight: 1, part of the enterprise pursuit of profiteering, harming consumers, affecting the image of the industry as a whole. 2, the development of the corresponding industry regulations lagging behind, the lack of uniform quality, acceptance standards, the government's regulatory efforts are relatively weak. 3, the lack of consumer expertise, access to information is not smooth. 4, the influx of large capital and the construction industry, the lack of information, the lack of professional knowledge, the lack of information. 4, the influx of large capital and the integration of real estate developers, so that the professional decoration company's profits and survival space is relatively reduced. 5, the professional decoration company's technology content is low, technological innovation is not enough to form a strong technical barriers, so that the competition between enterprises to strengthen, and has been at a low level of vicious competition. 6, the enterprise lacks the brand management consciousness. 7, the enterprise does not have a clear core competitiveness 8, the enterprise's publicity is very primitive, not recognized by consumers. Third, the strategy to solve the problem: the decoration industry, the reason why so much attention, mainly because the decoration is closely related to people's lives, directly affecting people's lives, work and business. Because once the renovation, the capital invested is large, both time-consuming and laborious, and generally very little easy to replace the decoration again. Some consumers for the purchase of the house and renovation of the house, almost spent a lifetime of savings. Some businesses spend a lot of money on renovation in order to run their business, so you can't afford not to be careful in choosing a renovation company. Therefore, the renovation company to really do a good job in business, should start from the following aspects: 1, renovation company, should be more for the sake of consumers, abide by the principle of good faith, set up the concept of long-term development, can not have to earn a hand on the collection, the idea of a shot for a place. In today's increasingly rational consumers, word of mouth has become the most effective and direct way of communication. Some decoration companies are easy to receive the project, and even customers, an endless stream; while some are cold in front of the door, hovering on the edge of survival, is because of their different concepts, good or bad reputation for the sake of the 2, the decoration company should have an accurate positioning: Nowadays, the decoration company as much, there is no accurate positioning and distinctive features is very difficult to survive. (1), either, your design is the most characteristic: is the classical style, through the graceful and noble, extraordinary temperament; is the style of modern, through the simple, bright and open personality; is the national, through the simple and natural, opulent with deep cultural heritage; is the style of foreign countries, through the exotic flavor and breath. In short, your design, to give consumers a clear personality, or subtle or flamboyant, or rustic, or noble, not mediocre, to make people bright, so that we can conquer consumers. (2), either, your workmanship is the most delicate: a very important part of the decoration, is the workmanship. People evaluate the good and bad decoration works, the most intuitive is through the details of workmanship performance. The reason for the popularity of the southern team, and their workmanship has a lot to do with: in the wall drilling, line layout, the production of the foundation, baseboard cutting and combining, fabric bonding and sewing and the final painting and dyeing have to pay attention to. The seams of the fabrics should be accurate and fine, the oiling and dyeing procedure should be reasonable, the time should be accurate, and the finished product should be smooth and bright. (3), either, your service is the best so-called service, is the design before the decoration, budget, to make the consumer's mind clear. Decoration in the selection of materials, program arrangements, craft production to communicate more with consumers, the consumer's ideas and needs into the production process. After the decoration, the problems should be solved in a timely and reasonable manner. 3, the decoration company should design a better VI system for their own business. The so-called VI system is a set of enterprise visual identification system. There is an easy to remember, spread and have affinity for the name, there is a better recognition of the logo and color. These, conducive to their own companies to distinguish themselves from other enterprises, is an important work for the long-term development of enterprises. 4, decoration company should develop a set of systematic and innovative communication strategy: decoration company, in addition to strengthening the awareness of publicity, traditional advertising, but also often participate in a variety of real estate, decoration, materials, and other industries, exhibitions, forums, will be their own ideas, characteristics, strengths of the dissemination of the way through the news and public welfare. 5, to win the trust of consumers. Out, to win the trust of consumers. 5, decoration company should establish a systematic and scientific customer file system. Renovation companies should interact more with consumers, will be a variety of materials on the decoration, information, design trends, service concepts to reach consumers, to understand their ideas and needs, to grasp their psychological dynamics. That way, you can accurately develop market strategies and occupy the high ground in the market. Let consumers unknowingly, you have trust, through their word of mouth, so that the decoration company's philosophy, quality, service and reputation spread. In summary, the competition of enterprises, in the final analysis, is the competition of the brand. Brand strategy is the way of the enterprise. That way, the enterprise can be healthy and solid development I hope it can help you