The five hottest channel strategies we've chased down

Channel strategy, also known as marketing channel strategy (Marketing Channel Strategy/Strategy of Marketing Channel) is an important part of the entire marketing system, it is important to reduce business costs and improve business competitiveness. It is the top priority in planning. With the development of the market into a new stage, the enterprise marketing channel constantly undergoes new changes, the old channel model can not adapt to the changes in the situation. The following is my collection of the five hottest channel strategies for you about the channel strategies we have chased. I hope it can help everyone.

Huawei's smart city ecosystem action plan

On July 15, Huawei released the smart city ecosystem action plan. Huawei believes that the smart city is a complex "giant system" involving investment and financing, integrators, application developers, data providers, infrastructure providers and other roles.

Huawei is committed to becoming the preferred partner for new smart city solutions, focusing on ICT infrastructure, aggregating partners through open capabilities, and providing customers with new smart city solutions.

At the same time, Huawei also put forward the "one cloud, two networks and three platforms" of the overall structure of the smart city solution, "one cloud" that is, cloud data center; "two networks" that is, urban communication network and urban Internet of Things; and "two networks" that is, urban network and urban Internet of Things. A cloud is a cloud data center; two networks are the urban communications network and the urban Internet of Things; and three platforms include an open platform for ICT capabilities, a support platform for big data services, and an enabling platform for business applications. Based on the overall architecture of the One Cloud, Two Networks, Three Platforms solution, Huawei is working with its partners to provide customers with new smart city solutions.

Wave Partner Ecology 2.0

2016 is the year of ecology for Wave. During IPF2016, Wave put forward the concept of Partner Ecology 2.0, the core of which is to emphasize that the relationship between Wave and its partners will be transformed from the original supply chain model based on business and sales to a value chain model based on research and development and product-level cooperation, so as to realize the horizontal expansion of the ecosystem and vertical integration of the ecological chain.

Partner ecology 2.0 includes: cloud computing, host system (business-critical), industry solutions (ISV) and distribution business four ecosystems. These four ecosystems are not mutually exclusive, but are interlocked. Industry solutions (ISV) ecosystem is the foundation of the cloud computing ecosystem and host system (key business) ecosystem, or Wave will rely on cooperation with ISV, derived from the cloud computing and key business two core business branches. The distribution business ecosystem, on the surface, is relatively traditional and independent, but in fact, it is also closely linked to the cloud computing and critical business ecosystem, and is a complement to the business of ISV partners.

VMware Rubik's Cube Program

Rubik's Cube Program, is VMware's 3+3 partner policy for 2016. It includes the construction of three major ecosystems of regional markets, industry markets and cloud computing, and is complemented by three major initiatives of localization, capacity enhancement and incentive policies. These six strategies constitute the six sides of the magic formula of VMware's partner policy.

From the end of August to mid-September last year, VMware held partner boot camps in seven cities: Xiamen, Taiyuan, Chengdu, Tianjin, Urumqi, Wuhan, and Harbin. In the industry market, ISVs and industry SIs are VMware's main partners. In the field of cloud computing, VMware launched cross-cloud services and VCAN, programs to support partners to provide cloud services using VMware technology.

Synchronized with the ecosystem construction is the construction of the partner support system, which includes local research and development and local services, improving partner capabilities through training, and encouraging partners to develop new business through incentives.

Cisco Extreme Program

The Cisco Extreme Program is both a partner program and a program of tailored products for the Chinese market. The core of the program is to provide cost-effective networking products for small and medium-sized businesses, which will be sold exclusively through partners.

Cisco launched the Extreme Program to help SMB customers in China better achieve total digital transformation by providing them with high-performance, easy-to-use, and cost-effective products. Cisco brings a series of localized and customized products for SMBs to the Extreme Program, including switches, routers and wireless. Among them, the Catalyst 2960-L switch has already been launched. At the channel launch, the product received orders for more than 1,000 units on the same day.

To encourage partners to better sell this customized product for the Chinese market, Cisco has developed an incentive program that gives special rewards to partners who sell the Extreme Program products.

Santak Red Star Channel Expansion Program

"Santak Red Star Channel Expansion Program" is a series of activities for channel partners under Eaton's Santak brand in 2016, which aims to deepen the communication with lower-level channels to enhance the viscosity between lower-level channels and regional distribution platforms.

The program in 2016 in the country's more than two dozen cities to promote the full range of channels in the expansion of the channel at the same time, so that the majority of channel partners to understand, familiar with Santak's products and channel policy, while enabling more partners to enjoy a broader profitability and growth space.