Compare the advantages and disadvantages of stepping on the pit and make 20 platforms that the media can choose.

Click on the avatar above, welcome to follow me! In addition to the positioning of media creation, it is more important to choose a suitable publishing platform. If you are a creator in the cultural field and choose an entertainment platform, your income, recommendation and traffic may be lower. On the contrary, choosing a platform with more content and greater support for the field is more in line with your own content creation! 1. Baidu Media belongs to the top stream platform of media, which contains almost all the content you can think of (except media novels). It has a large number of users, a large number of recommendations, a perfect authority system, rich creative support, and more importantly, as long as you complete real-name authentication and start publishing content, registration can generate income (no novice period, no need to turn your account into a regular one)! The main distribution channels of Baijiahao are: mobile phone Baidu, Baidu search, Baidu Encyclopedia, good-looking videos, Baidu Know, Baidu Library, Baidu hours, Baidu network disk, and very few of them will be forwarded to Baidu Post Bar (this belongs to Top Stream V). 2. The headline ByteDance's self-media belongs to the top streaming platform of self-media, and the first project of China Video has attracted countless high-quality creators. It covers almost all the fields you can think of, including self-media novels (tomato novels with overwhelming advertisements on the Internet are the headlines). The revenue and rights system is perfect, the platform traffic is huge, and the recommendation and support for high-quality content is very high. It is the platform with the highest unit price among all existing self-media platforms that can read/play works on the surface, and there is no one. The main distribution channels of headline numbers are: Today's Headlines, Watermelon Video, Tik Tok (three merger activities "China Video Project" are worth participating in), Tik Tok Extreme Edition, Tik Tok Volcano Edition, Wukong Q&A and Tomato Novels. 3. Penguin Tencent's self-media platform belongs to the first-class self-media platform, and its distribution matrix is huge. However, due to the problems in its operation mode in recent years, a large number of original authors have lost, and the author's income has fallen seriously. Main fields: animation, film and television, entertainment, games, funny, life, information, etc. Mainly video content, less graphics and text, mainly concentrated in Tencent News. Penguin's main distribution channels: Tencent Watch (QQ Watch, QQ Browser, Watch Express), Tencent News, Tencent Video, Tencent Sports, QQ Small World (newly released, pure video). 4.Aauto Quicker Aauto Quicker Technology's self-media belongs to the top streaming platform of vertical video content, covering almost all other fields except the content that must be displayed in words. Like Tik Tok, it is created and shared by the whole people. In addition to bringing goods, video tasks, and live rewards, in order to obtain traffic revenue, it is usually necessary to meet the conditions of at least 1 10,000 fans. The main distribution channels of Aauto quickey are: Aauto quickey, Aauto quickey, Extreme Edition, and Quick Watch (the emerging platform is similar to today's headlines, and it can send pictures and texts, but the traffic is average). 5. Bi Li Bi Li, commonly known as Bi Li Bi Li, is the largest animation, secondary, game community and content production base in China. These three elements are also the main contents of Bi Li Bi Li, whose creation popularity and quantity are extremely high. In addition, the flow of food, jokes, pets, popular science and other fields is also good. It is not difficult to get income, but there is a certain threshold. The rights and support system of creators is complete, but the overall income for ordinary authors is low. Although there is also graphic content, it is far less than one tenth of the video content. The main distribution channels are: beep beep beep, light video. 6. Iqiyi's self-media belongs to the second-rate platform, with obvious emphasis, mainly in the fields of film and television, entertainment, information and popular science. , other fields are weak, and few recommendations are made. Its short video brand, together with engraved video, recently announced that it would stop operating. Non-main fields have less income, it is difficult to obtain rights and interests, and it is difficult to increase powder. The main distribution channel of iQiyi: iQiyi. 7. Although the Tencent video number is the distribution channel of Penguin, the creation system of Tencent video is self-contained, with relatively average video revenue and obvious areas of concern, mainly focusing on film and television, entertainment and so on. The main distribution channel of Tencent video number: Tencent video. 8. Post the video number. Baidu Post Bar is a newly developed self-media platform in recent years. It's all about video creation, and the revenue mechanism of video is very strange. In addition to the broadcast volume, the main revenue parameters are calculated with reference to the amount of comments that the author replies to users. There is almost no creator's right system, which belongs to the open source product of Baidu Post Bar, and the video content is mainly placed in the corresponding content post bar. The main distribution channel of video number of Post Bar: Baidu Post Bar. 9. The big fish Alibaba's self-media belongs to the second-rate platform, with obvious emphasis, mainly in the fields of entertainment, fashion, beauty, life, film and television. The recommended amount and income in other fields are average. As a novice, it is difficult to get rights. The main distribution channels of Big Fish: UC browser, UC headline, Youku Tudou, Taobao, etc. 10. Kuaichuan 360 is a second-rate platform from the media, with a large number of users, but the content recommendation is unstable and the content display level on the Internet is not high. Income is divided into fields, mainly biased towards funny and wonderful things, social information, curiosity, cultural science popularization and life history. It is difficult to obtain rights and interests, and the income is average. The initial account does not have permission to publish videos. The main distribution channels of fast transmission number are: 360 secure browser, 360 speed browser, 360 search, 360 mobile assistant and 360 fast information. 1 1. Youku's self-media belongs to the distribution channel of big fish, but Youku's video recommendation is obviously more accurate, with average income and traffic, which is extremely difficult to settle in. It needs internal codes and focuses on film and television, entertainment, games and other fields. The main distribution channels of Youku are: Youku, Tudou 12. The self-media of WeChat public account WeChat, the representative of traditional closed-loop content, the dividend period has passed, and the spread of WeChat official account is limited. Most of the official WeChat accounts that can attract users' attention and read for a long time are just needed, such as notification, news, water, electricity and gas. The official WeChat account of local service category is more popular. 500 fans can open traffic owners and get traffic revenue. The unit price generally depends on the communication power of the content. 13. Wechat video number Wechat's self-media belongs to a new self-media communication platform of Wechat, similar to Tik Tok. In addition to being rewarded, the income is mainly brought in goods and live broadcast, and there are few creative activities, and the rights system has not yet been completed. 14. Mango TV, an open platform for mango content, belongs to a third-rate platform from the media. Although backed by Hunan Satellite TV, the platform is unknown and the key areas are obvious, mainly in the fields of entertainment, film and television, games and so on. Income opening has hard conditions that are difficult to achieve in the short term, and the right system is general. However, according to internal sources, a new creator support plan may be launched in recent months. The main distribution channels of mango content open platform are Mango TV and Damang. 15. Sohu's self-media belongs to the second-rate platform. There is a certain threshold for gaining income and rights, but the overall creative income is low, and the proportion of original content on the platform is low, which is not suitable for newcomers to create and suitable for soft text promotion. Sohu's main distribution channel: Sohu. Com, Sohu Video and Sohu News. 16. Netease's self-media belongs to the second-rate platform's self-media, with extremely low revenue unit price and extremely low platform original content! Individuals such as non-media, institutions, government departments and private enterprise creators are not recommended to settle in. Netease's main distribution channels: Netease News, etc. 17. the self-media of xiaohongshu information technology belongs to the self-media of second-rate platform. Without traffic revenue, 500 fans can open video numbers, and there are many platform activities. You can get bonuses for participating in activities. A community of senior creators in the fields of beauty, fashion, entertainment, fitness, pets, food and life. The main income is mainly goods and live broadcast. 18. No popcorn video. Popcorn.com has its own website and APP from the media, with no obvious focus and low popularity. The application and web account data are not interoperable. A video can be sent to two ports at the same time, and at the same time, it can be cashed out when the APP publishes a video income of one yuan. 19. Bit by bit information belongs to the self-media and belongs to the second-rate platform of the self-media. Platform activities and rights are relatively perfect, but it is extremely difficult to obtain benefits. There is no obvious focus area, the recommendation mechanism is unclear, and the content review speed is extremely slow, but the manual consultation and infringement complaint handling speed is not bad. A little bit of main distribution platform: a little information. 20. Zhihu is the largest content knowledge sharing and exchange community, with knowledge and courses as the main creators and few entertainment recommendations. Need real dry goods, real powerful content to develop. There are both graphic and video benefits, but the recommended content is of very high quality. Others: Netease Cloud Music, QQ Music, etc. (video revenue is difficult)/tiger teeth, fighting fish, etc. (The income from live video is extremely low)/second shot, beautiful shot, Pipi shrimp, inner end (original connotation), Meitu, awkward encyclopedia, etc. These have no income, and the income mainly comes from commodities, soft text promotion, activity rewards, etc. /gale (. essay