Traditional Culture Encyclopedia - Traditional festivals - Background and content of the concept of marketing five
Background and content of the concept of marketing five
Table 1 ―― Comparison of five market concepts
Market concept
Marketing starting point
Marketing purpose
Basic marketing strategy
Focusing method
Concept of production
(including products)
Concept)
product
Make an immediate profit by mass production or improvement of products.
In order to increase output, improve quality and reduce price competition.
Sit in the shop and wait for the guests.
Sales concept
product
Make a profit by selling a lot of products
Competing in various promotion methods
Send someone to sell.
advertisement
marketing management
concept
consumer
need
ask
Achieve long-term profits by meeting demand
Discover and meet competitive needs.
Realize the whole
Marketing plan
social marketing
concept
consumer
need
ask
Achieve long-term profits by meeting demand
In order to gain the trust of consumers, give consideration to social interests and affect competition such as consumption.
Establish good relations with consumers and interested parties.
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