What are the mainstream short video marketing now?

1.Tik Tok: A short video sharing platform with vibrato to help mass users express themselves and record a better life. The application of artificial intelligence technology has created a variety of gameplay for users, allowing users to easily and quickly produce high-quality short videos in their lives.

3. Microvision: Microvision, Tencent's short video creation and sharing platform. Micro-vision users can log in through QQ and WeChat accounts, and can share the short videos taken to WeChat friends, friends circle and QQ space simultaneously.

Dozens of stars, including Jason, Z.TAO, Liu Haoran, Crystal, Dimasi and Rocket Girl 10 1, helped celebrate the New Year and settled in Microvision.

4. Meipai: Meipai is a software that can broadcast live and make small videos, which is loved by young people. Beautiful shot-high value mobile phone live broadcast+super hot original video.

5. Pear video: The video duration of pear video is mostly between 30 seconds and 3 minutes, and some occasional documentaries are mostly within 10 minutes. Pear Video is a leading producer of short information videos in China. Created by a senior media team and global photographers, it focuses on providing short video products suitable for mobile terminals to watch and share.

6. Beep Beep: Beep Beep is a well-known video barrage website in China, where there are the most timely new anime fans, the best ACG atmosphere and the most creative Up owners. You can find a lot of fun here.

7. Penguin: Penguin is a one-stop content creation and operation platform under Tencent, and it is also an important entrance to Tencent's "big content" ecology.

Nowadays, many brands have also begun to strategically lay out their own video content, including brand introduction, brand promotion, product promotion, increasing user visits, promoting user participation and business promotion.

As far as the Internet finance industry is concerned, the marketing methods of video are as follows:

1, short video and large patch advertisement

Usually, patch advertisements are added before and after short videos and big videos.

2. Short video and big content marketing

Content marketing is obviously not a traditional advertisement implantation. Content marketing is to package Internet financial platforms or products into content, which is the original advertising form of advertising, and this is the future trend.

3. Short video campaign marketing

Marketing activities can be carried out based on short video platforms, such as a prize-winning video creation contest. 10 second video, the safest financial platform of XXX financial platform, welcome netizens to create and share.

4. Shoot short films on the platform and answer customers' questions.

Users' trust in the platform comes from in-depth understanding, making short films and introducing information such as qualification certificates, risk control measures and management team of the Internet financial platform.

5. Integrate the production process of financial products into visual display.

Taking car loan p2p as an example, we can show the business operation process behind the target through short video, such as data acceptance, loan preliminary examination, five-level approval, contract signing, mortgage registration of vehicle management office, GPS installation, insurance, GPS information entry and verification, loan lending, paper data archiving, post-loan management and other links to make the target more transparent.

6. Show brand culture

The short video platform provides an opportunity to fully display the brand culture and characteristics, and can shoot videos of the company's group building activities, holiday employee interviews and so on.