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What are the traditional Chinese cultural elements used in the design of the Beijing Olympic Games?
Olympic Games Logo China's traditional graphic arts have a long history and have been developed for thousands of years. Combining traditional graphic arts into the design of modern logos is the key to designing modern logos that are assertive, contemporary and international. The Olympic logo designed by Mr. Chen Shaohua adopts the human figure of Tai Chi, the five rings which are between similarity and unlikeliness, and the expression of flying white in Chinese calligraphy, forming a "Chinese knot". Taijiquan is the heritage of China, and the calligraphy with a sense of reality is also a treasure of traditional Chinese culture, while a Chinese folk tradition of "knot", how many people are looking forward to the success of the Olympic bid for the deep complex! Although the logo completed its sacred historical mission after the successful bid, the outstanding application of Chinese elements in it still left a deep impression on the members. Beijing Olympic Games emblem "China Seal. Dancing Beijing", it takes the seal as the main form of expression, combines the traditional Chinese seal carving and calligraphy and other art forms with the characteristics of sports, through artistic techniques of exaggeration and deformation, skillfully transformed into a forward running, dancing to meet the victory of the sportsman. The shape of the human figure also resembles the charm of the modern character "京", which contains a strong Chinese flavor. Seals appeared in China 4,000 to 5,000 years ago, and are a traditional Chinese cultural art form with deep roots. The font design of the emblem also adopts the style of the Chinese brush character Hanjian, which is a unique design. While reflecting modern design concepts, the work also reflects the aesthetic value orientation and historical and cultural characteristics of the nation. The mascot of the Olympic Games, Fuwa, is the mascot of the Beijing Olympic Games, which consists of five cute and close friends, whose shapes incorporate the images of fish, pandas, the Olympic flame, Tibetan antelope and swallows. Arts and crafts master Han Meilin as "Fuwa" final design team leader, he will be the long history of Chinese culture into the Fuwa every cell, murals, kites, pottery and other traditional Chinese elements in the Fuwa body to be fully embodied: Bei Bei head ornamentation using China's Neolithic fish motifs, there is a lucky celebration, Jingjing comes from the vast forest, and his head motif is derived from the lotus petals on Song porcelain; Huanhuan's head motif is derived from the flames in Dunhuang mural paintings; Yingying is a nimble and agile Tibetan antelope that flies with a head motif that incorporates decorative styles from the Tibetan Plateau and the western region of Xinjiang; and NiNi comes from the sky, and is a swallow flying with her wings spreading, which is derived from the traditional Beijing Nini comes from the sky and is a swallow flying with her wings spread out, which is modeled after a traditional Beijing kite. Successful use of traditional elements in the design of the mascot once released by the children's favorite, but also become the athletes of various countries competing for the collection of gifts. Olympic torch "auspicious clouds" Olympic torch design of the overall process for the world to see, the torch to "auspicious clouds" pattern as the main design elements, auspicious clouds of cultural concepts in China has a time span of thousands of years, which represents the "origin ************************************************************************************************************. The cultural concept of Xiangyun has a time span of thousands of years in China, and the imagery of "origin***birth, harmony***integration" is a representative symbol of Chinese culture. Red is a traditional Chinese color, symbolizing good luck, beauty, beauty, looks very fine, into the traditional cultural factors in it, reflecting the heritage of Chinese culture, its industrial styling design source is taken from the traditional Chinese paper scroll. The "Auspicious Clouds" Olympic Torch has triggered a wave of traditional Chinese design elements, and arts and crafts artists have been tapping into traditional Chinese culture as the material for their artistic creations. In addition, Chinese traditional elements in the visual design of the Beijing Olympic Games in all aspects have been fully applied, the national stadium "Bird's Nest" the main color "China Red", Chinese traditional crafts of the Olympic medals " Gold and Jade", "auspicious clouds" awards platform, "blue and white porcelain" awards ceremonial clothing, and so on, to name a few. Through the analysis of the Olympic Games visual design works, it is not difficult to see with Chinese national characteristics of art design works tend to gain more favor, which will also be the mainstream of art design in the next period of time, as art design workers should also grasp this trend, the use of traditional Chinese cultural elements to create a classic modern art works to.
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