Classification and characteristics of automotive marketing objectives

Classification and characteristics of automotive marketing objectives:

1, features: supply and demand decentralization, service marketing activities, the supply and demand for service products has a decentralized nature. Enterprises also provide a wide range of services, and the demand side is involved in a variety of various types of enterprises, social organizations and thousands of different types of consumers. The decentralization of service supply and demand, the requirements of service outlets to be extensive and decentralized, as close as possible to consumers, the marketing method of singularity.

2, the classification of objectives: marketing objectives from the stage is divided into short-term goals, medium-term goals and long-term goals. In general, the short-term goal is the enterprise in 1 year to achieve the marketing objectives. Medium-term goals generally refer to the marketing objectives of 2-5 years