How does news communication change in the development of media integration?

20 18 is a year of deep development of media integration. After nearly five years of great development, media convergence began to enter a period of deep change.

Deep thinking on media integration has become an obvious feature of 20 18, and during this year, the industry has also formed several highly knowledgeable understandings, including the traditional media system, especially the incentive system. The talent problem of new media group is increasingly prominent; The problems of sustainable development, technology, equipment, platform and other hardware aspects, and how to achieve high-quality content production continuously and effectively after the completion of the basic system have become outstanding practical problems.

Of course, these ideas are also directly implemented in the action and practical innovation of the media. 20 18 summarizes several major innovations of media convergence, including the following aspects:

First, rebuild the confidence that "content is king". The content with value, depth and appeal has become the cognition that media integration returns to essence after technology, form and channel. After completing the investment and operation of basic technology, equipment, channels and terminals/numbers, traditional media re-recognize the importance of content and realize that the advantage of traditional media is to produce high-quality content.

Second, the new mode of institutional restructuring of traditional media and Internet platforms. As a standard of media convergence, "Two Micro Terminals" has always been a hot spot in the industry, among which the most important "Two Micro Terminals" and WeChat official accounts are supported by Internet companies and platforms. Therefore, the relationship and mechanism between traditional media and Internet platform is actually an important foundation and prerequisite for media integration.

Third, beyond the value remolding of technology and algorithm. "Algorithms and values" became the focus of discussion and reflection in 20 18, which was the first reflection and reshaping of the value under the worship of technology and form by media integration, and also reflected the obvious effect of the "network positive energy project" three years later. While actively promoting the development of media convergence, the follow-up of network content governance has also become the highlight of 20 18 media convergence.