What are the development advantages of China's retail industry?

At present, the development of China's department store industry presents the characteristics of scale, collectivization, diversification and extension to new formats. Judging from the market situation, large department stores are as follows:

1. The economic benefits are declining.

2. Excessive expansion of competition in the same industry.

3. Different commercial formats compete to occupy market share.

4. The market lacks hot spots, and the consumer demand is obviously broken.

Second, supermarket chains.

1. develops rapidly and is widely distributed.

2. The competition is fierce, and the supermarket chain industry has entered the integration period.

3. The speed of foreign investment has accelerated.

Third, warehouse shopping malls.

According to preliminary statistics, there are more than 1000 warehouse-style shopping malls in China. Warehouse shopping malls have expanded from the most economically developed Guangdong province to Beijing and Shanghai, and then to provincial capitals and other industrial and commercial centers.

The entry of large-scale well-known foreign-funded warehouse shopping malls into China market has not only set an example for the development of domestic warehouse shopping malls, but also intensified the competition among them. China warehouse shopping malls have gradually entered the stage of standardized development, and many warehouse shopping malls have begun to pay attention to the cultivation of talents and the standardized operation of internal management.

Warehouse shopping malls are developing from single stores to chain stores, actively seeking economies of scale. For example, Metro has six chain stores in China, and now many single-store warehouse-style shopping malls also have plans to carry out chain operations.

Building materials and decorative materials warehouse mall has become one of the indispensable members of China warehouse mall family, and it has developed rapidly. Tianjin Home Furnishing, the first building materials and decorative materials storage mall in China, has grown to nearly ten building materials storage companies in just three or four years, with outlets covering Beijing, Shanghai, Tianjin, Xi, Shenyang, Nanjing, Wuxi and Qingdao.

The advantages of China Warehouse Mall mainly include the following points:

1. Warehouse-style shopping malls are positioned in the middle and low grades. At present, 60% ~ 70% of consumers in China are still at a low consumption level, so the positioning of warehouse shopping malls has adapted to the current consumption situation, and shopping malls have launched a series of convenience services, which are quite popular with consumers.

2. Warehouse-style shopping malls implement membership system, accept some consumers with high income and high consumption but sensitive to for-profit sales as their members, and reward their large consumption, thus becoming their own fixed consumption groups. The implementation of membership system is also convenient for merchants to analyze the market, determine the consumption trend, and thus formulate various marketing strategies.

3. Independent shopping. Consumers' independent psychology of shopping is increasing day by day, and their dependence on salespeople is weakening, while warehouse shopping malls are just suitable for consumers' consumption psychology.

4. The management organization is streamlined and efficient.

5. Warehouse shopping malls generally implement PB strategy. PB is a Private Brand (private trademark), which refers to the goods planned and developed by retail enterprises themselves and labeled with company-specific trademarks. The implementation of PB strategy has three advantages: (1) The reduction of circulation links also reduces the circulation cost, and the pricing of PB products is generally 20% ~ 30% lower than that of similar products from manufacturers; (2) A production system dominated by retail circulation enterprises has been constructed, which shortens the distance between consumers and manufacturers and can provide the goods that consumers need in time, properly and appropriately; (3) It is helpful to improve the visibility of enterprises, increase intangible assets and improve competitiveness, including the ability to compete with suppliers.

Fourth, specialty stores.

The development of specialty stores presents the following characteristics: rapid development, a substantial increase in the total; Professional subdivision; Diversified business forms. The development speed of specialty stores has obviously accelerated, and it has developed extremely rapidly in some big cities, and has gradually become a business format that keeps pace with comprehensive department stores and supermarkets. With the advantages of relatively low price, professional service and chain operation, these specialty stores have quickly carved up the market share of the original large department stores, but they are also facing problems such as lack of talents, backward management level and limited business scale in their development.

Verb (abbreviation for verb) convenience store

At present, represented by Shanghai, convenience stores are developing rapidly. There are more than 65,438+0,000 convenience stores in Shanghai, dealing in 3,000 ~ 4,000 kinds of food, non-staple food and daily groceries, with an average business area of 200 ~ 300 square meters. Convenience stores in Shanghai belong to nine convenience chain companies, all of which have their own unified store logos, and many of them are open 24 hours a day. According to statistics, 68.2% of consumers spend less than 20 yuan at every outlet, only 8% spend more than 40 yuan, and almost none spend more than 100 yuan. Convenience stores have adapted to the current level of economic development and consumer demand in China, and are one of the most promising retail formats in China. It is expected that the future development speed will be faster.

VI. Other formats

In recent years, shopping centers are being built in major cities all over the country, with construction areas ranging from 500,000 square meters to 200,000 square meters. There are about 200 shopping centers under construction in China, which are basically comprehensive shopping centers integrating entertainment, catering, service and leisure shopping.

In addition to the above-mentioned main formats, electronic stores characterized by no-store operation and based on network technology have also made certain development in China.