The business dilemma faced by offline stores, how can small programs help businesses break the game smoothly?

In the past two years, because of the epidemic, any industry is struggling to survive, especially offline stores, which have closed down one after another. In the face of some remaining businesses, how should we avoid risks and break the game smoothly?

First, the operation of offline stores is difficult.

1, with limited service scope;

2. The customer can't stay long;

3. The impact of e-commerce is too great;

4. Operating costs are rising;

5. The pressure of competition in the same industry is too great.

Second, small programs can empower physical store operations through multiple channels.

1, a small program nearby

Merchants open the "nearby applet" function, which can cover users in the vicinity of 5 kilometers, facilitate users to find and drain the store.

2. Online marketing

Traditional offline stores have a single marketing game, while small programs have more marketing games for merchants to choose from, such as spikes, team battles, coupons and so on. , help merchants get customers at low cost and drain the store.

3. Customer retention

After attracting customers to the store, the next step is to retain users, so what should be done? The store system provides merchants with membership cards, stored value of members, sign-in courtesy+integral mall, etc. Merchants can choose a reasonable way according to their own business conditions, increase customer stickiness, lock customers efficiently, and realize user retention.

4. Store data analysis

Traditional offline stores can't accurately understand the operation of stores because they don't have certain data analysis ability, so they can't provide accurate solutions. Deyou Store provides powerful data analysis capabilities for merchants, helping merchants to analyze the current situation of stores in an all-round way according to store orders and customer views. So that businesses can change their business strategies in time.

Third, how can small programs help businesses break the game smoothly?

1. Build an online mall and open up online and offline sales channels.

For businesses that don't have much experience in building, they can directly make tools through the third-party SaaS system, generate shop applets with one click, and directly drag and drop them to build online stores suitable for their own business conditions, thus solving the problem of opening stores in one stop.

2, pattern marketing gameplay, rapid innovation, and promotion of life.

Merchants can make use of fancy marketing games in the store system, such as time-limited spike, multiplayer team battle and so on. , in order to attract users to share and communicate actively, attract new customers for the store and increase store sales. You can also use the mode of multi-person group+self-promotion in the store to drain the store, boost the popularity of the store and promote the sales of other goods in the store.

3. Build a membership system to retain users efficiently.

Merchants can set exclusive rights and interests of members to attract users to join members actively, and then attract users to store membership value through marketing activities to achieve efficient retention of users.

For member users, merchants can set the membership level, exclusive rights and interests of members, etc. Then, by guiding users' later consumption, users' rights and interests will be enhanced and store income will be increased.

In addition, merchants can set up a courtesy sign-in, and you can get certain points by signing in every day. According to different points, they can exchange goods and gifts in integral mall to attract users to keep them for a long time.

4. Applet+Community+WeChat official account to create a closed-loop marketing.

① Community sedimentation

Merchants can precipitate attracted users in the community through marketing gameplay, conduct community operations, and stimulate users to transform.

2 WeChat official account drainage.

WeChat official account is associated with applet, which is used for settling users and user maintenance, and applet is used for realizing traffic. Merchants can quickly reach users through customized menus, WeChat official account graphic messages and push related small program cards.

5, offline stores+small programs, two-way drainage

Merchants can guide users who enter the store to directly enter the applet to browse and buy, and realize drainage. Merchants can also place Yi Labao, posters, etc. In the store, put the QR code of the applet or the QR code of the official WeChat account in it, and use marketing activities to attract users to actively scan the code and keep it.

If offline stores want to solve the industry dilemma with small programs, they must accurately grasp the online business trends, accurately combine online and offline, and make it possible to operate at a higher level.