There are two forms for consumers to visit online stores: active access and what.

There are two forms for consumers to visit online stores: active access and passive access.

Active marketing is the mainstream marketing mode of modern society and one of the foundations of modern commercial social and economic development. Enterprises that take active marketing plan a certain proportion of advertising or marketing funds.

Through active marketing, independently or in cooperation with advertising companies, media and sales companies, use modern marketing tools and marketing mix.

Merchants can find their own end customers, or help existing customers to improve their loyalty and purchase quantity, thereby increasing the total number of customers or increasing the number of customers, thereby increasing the effectiveness and efficiency of operations.

Passive marketing is the opposite of active marketing. Enterprises that adopt passive marketing neither take the initiative to attack, nor have any advertising, media or marketing funds.

All human, material and financial resources are used to continuously improve products, improve product quality and increase the added value created by products for customers. And provide better shopping experience and service for customers who take the initiative to visit. The key point is to improve the added value of products with the saved advertising and marketing costs.

Passive marketing is a marketing mode that is opposite to popular active marketing. Contrary to active marketing using various marketing methods to actively find customers, passive marketing does not use modern marketing methods to expand customers, but uses the traditional concept of behind closed doors to wait for customers to visit us.