What are the common problems in network marketing?

1, the traditional enterprise network utilization rate is low, and the marketing method is relatively simple.

Many traditional companies only use online marketing in online advertising and enterprise promotion. Even some companies don't have their own independent websites, and the marketing method is simply to transfer the traditional marketing method to the Internet. There are no marketing activities, such as distribution, network new product development and network services.

2. Poor management of enterprises in network marketing.

There are still some management problems when the company carries out online marketing, which are mainly manifested in: the management system is not perfect and the standardized management system has not yet been formed. Did not foresee the possible problems in network marketing, and did not formulate corresponding measures. Don't respond until you have questions.

3. Lack of relevant technical personnel.

Network marketing is a new industry, which needs all kinds of talents, especially those with new information concepts and new knowledge structure. However, China still lacks relevant technicians.

4. There are technical and safety problems.

The biggest problem of network marketing is security. If the consumer's payment password is stolen, it may cause huge losses to consumers. Security issues have affected the development of online marketing to a certain extent.

5. People lack trust in online marketing.

Generally speaking, people believe in tangible products, which is the advantage of traditional marketing. On the internet, people can only see pictures and text introductions. When you place an order for goods in an online shop according to pictures on the Internet, people have to think twice, because they are afraid to buy the goods they buy because they are worried that they are not suitable.