What are the marketing methods of soft text?

The skills of soft text marketing mainly include the following points:

First, content planning.

From the content, a good soft article depends on three elements: the theme of the article, the title and the rhetoric of the text.

1, a website home page, it is estimated that there are hundreds of articles large and small. The title of your article can't arouse the reader's interest within 1 second, and the content of the article can't be seen no matter how good it is. The role of headlines is to attract readers' attention among hundreds of competitors and let readers click on the article.

2. The purpose of body language is to make readers feel trust. In this regard, you can sum up "grounding gas, speaking human words and attaching feelings" in one sentence, instead of using vague, blunt and emotionless written terms.

Second, release soft articles.

1. Buy a communication point with a certain foundation.

In order to reach a certain level of communication, it is necessary to purchase communication points. As for the quality of buying channels and buying communication points, different industries have different specific operations.

2. Further expand the dissemination point.

With the completion of the above two steps, most of them have been completed. With the help of heat, through this step, we can further tap some communication potential. If we do it creatively and vigorously, it will even form a second wave of communication boom.

To operate this step well, two points are needed. First, it depends on execution, not just a few people, but hundreds of big V's to improve the probability of being seen (there are too many people who send messages to them, and they will be buried at any time, so it depends on quantity to improve the probability). Second, rely on skills, including writing skills and sending skills. As space is limited, we won't discuss this point.

Step 3 follow up

For today's society with extremely explosive information, no matter how creative the soft text is, it will not last long, and it will soon be submerged in the vast amount of information and forgotten by the majority of netizens.

This means that the spread of a soft article is limited and can only attract attention for a short time. In order to make soft articles really have great marketing effect, or achieve the effect of brand promotion, we must continue to follow up, that is, continue to publish soft articles, and after the effect of one soft article disappears, continue to introduce another soft article to connect the effects. The result of this continuous follow-up is not the effect of 1+ 1=2, but the effect of1+1>: n.

Under normal circumstances, a wave of soft article marketing should continue to follow up 4 to 5 soft articles, each soft article should have continuity in content, and the later articles should use the effect of the previous articles to amplify the effect of the previous articles. To do this, we need to do a good job in the early stage of soft text planning, from content to release.

In short, a single soft article is meaningless, and continuous follow-up can play a role.