What is the meaning of excursion behavior targeting in keyword targeting of Baidu netlist? The webpage that the net name initially visited must be the net alliance?

Visit Orientation: Business owners tend to spend a lot of money on market promotion, especially the Internet or traditional media investment is amazing. But when a large number of netizens flock to the enterprise website, click to buy people are very few, and the business owner's loyal old members are even more few. How to recover lost customers? How to influence the people who have come to my website again? How to carry out membership marketing to cultivate their loyal users? These issues have become one of the most important challenges facing business owners. Net Alliance's visit targeting solves this problem, visit targeting includes two ways, one is based on clicking through the search promotion link, and the other refers to the visit to a specific page.

The click-through search promotion link is an additional function added by NetAlliance on the basis of search promotion, which can be quickly realized as long as the enterprise owner has done Baidu search promotion and associated it with the relevant promotion plan. As a supplement and extension of search promotion, this kind of targeting affects the same people as search promotion and can get the same precise effect. The performance is excellent in terms of click-through rate, average length of stay, and conversion.

Visiting a specific page means that for visitors who have visited a certain page of an enterprise's website (e.g. arriving at the "shopping cart" page), Baidu can promote the enterprise's information through the alliance website to these people again, attracting these high-quality customers who are more willing to make purchases to visit the website and complete the transaction. For example, a user who wants to buy sunglasses visits an online store to see the variety of sunglasses available. The site can target these users with visit targeting and show them promotional information about the product while they are browsing other affiliate sites. For example, the site could show them a special promotion for sunglasses. Such promotional information may attract users to return to the website to buy sunglasses. At the same time, the online alliance system provides a "crowd setting tool" to help business owners target specific groups of people and have a sustained, in-depth impact on them to improve the effectiveness of their promotions.

Enterprise experience shows that visit targeting is a very high ROI targeting method. As long as the enterprise's own page has sufficient visits, and to retain repeat customers have marketing needs, are suitable for placement. It is especially suitable for e-commerce, group purchasing, online booking, classified information, financial services, education and training, online investment, online recruitment and other industry customers.

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