The difference between public cultural creation and commercial cultural creation

Public cultural creation and commercial cultural creation are both important fields of cultural and creative industries, but their purposes, operation methods and interests are different.

First of all, public cultural creation refers to cultural creative projects promoted and supported by public departments such as government, public institutions or non-profit organizations. Its main purpose is to carry forward traditional culture, improve the level of culture and education, and promote social development and other public interests. The content of public cultural creation usually involves art, history, nature and other fields, including exhibitions, performances, cultural relics protection, cultural heritage inheritance and so on. Public cultural creation pays attention to public services and social benefits, and pays attention to the cultural needs of the broad masses of the people.

Commercial culture creation focuses on commercial interests and market competition. Based on the business model, it meets the market demand through creative cultural products and services. Commercial culture creation usually aims at profit and pursues the sustainable development of business model. The content of commercial culture creation is diversified, including design, fashion, music, movies, games and other fields, focusing on commercial value and market competitiveness.

Although there are differences in purpose and operation mode between public cultural creation and commercial cultural creation, there is also the possibility of mutual infiltration and interaction. Gong * * * Wenchuang can learn from business models and market mechanisms to improve operational efficiency and social influence; Commercial cultural creation can also actively participate in public affairs and promote social and cultural progress. In practice, the public sector and the commercial sector can cooperate to promote the development of cultural and creative industries.