Problems existing in office chairs

At present, there are some problems in office chairs in China: lack of scientific marketing strategy. It is embodied in the lack of long-term, stable and scientific strategic guidance on marketing issues such as marketing, marketing promotion, channel management, logistics distribution, after-sales service and manufacturer relations.

Phenomenon 1: numerous brands, disorderly market competition and obvious regional characteristics.

Phenomenon 2: Low-end production becomes the production base of foreign companies. Phenomenon 3: the design ability is generally low, and most of them can only rely on plagiarism.

Phenomenon 4: Counterfeit and shoddy products impact the market environment.

Phenomenon 5: the development of environmentally friendly chairs is not enough.

Many manufacturers are not mature in technology.

At present, there are only a few professional office chair manufacturers in China, which have their own design, development and production capabilities.

Ergonomics, quality, environmental protection and material innovation will urgently need to strengthen domestic furniture.