What is the concept of marketing?

The concept of marketing is an activity, process and system that brings value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market. It is a business philosophy and strategic management activity based on providing customers with products and services that can meet consumers' needs, prompting customers to consume the products and services provided by enterprises, and then achieving enterprise goals.

The connotation of marketing

Marketing is an enterprise's activity and a purposeful and conscious behavior. Meeting and guiding consumers' needs is the starting point and center of marketing activities. Enterprises must take consumers as the center, take consumers' needs as the guide, face the changing environment, make correct responses and adapt to the changing needs of consumers.

Divide and select the Japanese standard market, determine and develop products suitable for consumers, and formulate corresponding sales mix strategies. The daily purpose of enterprise marketing activities is to achieve the expected goals of enterprises. Different enterprises will have different business environment, development period and product life cycle.