The Influence of Chinese and Western Business Etiquette Differences on Business Negotiation —— Taking the Cultural Differences in Business Negotiation as an Example

Different cultural backgrounds produce different business etiquette. With the frequent and close international business communication activities, it is particularly important to understand the differences of business etiquette among countries, otherwise it may cause unnecessary misunderstanding. The following is the content of the article about the influence of the differences of business etiquette between China and the West on business negotiation.

Influence of Differences in Business Etiquette between China and the West on Business Negotiation Business etiquette is a common form and code of conduct formed by people in their long-term business activities, and these codes cause differences in business etiquette behavior due to different cultural backgrounds. Understanding the differences of western business etiquette will help us to cooperate and communicate with the west in business negotiations and help us establish an international image. Taking business negotiation as an example, this paper discusses the differences between Chinese and western business etiquette from three aspects: greetings, time concept and gifts.

Business etiquette is a code of conduct formed by people in their long-term business activities. Due to the differences in cultural background, values and nationalism in different countries, business etiquette is both international and national. With the increasing prosperity of international trade and foreign exchange, it is inevitable for domestic enterprises to carry out cross-cultural exchanges when they go abroad. However, there are often differences in cultures in different regions and countries, which affect people's way of thinking and increase cross-cultural exchanges. Therefore, for people engaged in international business communication, it is urgent for us to master the relevant contents, differences and requirements of Chinese and Western business etiquette before the perfect integration of Chinese and Western etiquette, so as to promote the smooth progress of business negotiations.

Regarding the different characteristics of Chinese and western cultures, Liang Qichao talked about it in his famous "Persuasion of Learning"? Middle school is internal learning, while western learning is foreign learning. Middle school leads to body and mind, and western learning should deal with the world. ? In the performance of etiquette, the west pays more attention to behavioral language. If someone doesn't carry out the etiquette, it's not a gentleman's demeanor. However, in the long-term historical development of Chinese etiquette, not only the language and behavior of the actor itself have discourse significance, but also the object of the behavior needs to be learned from the language actions of the actor? Enlightenment? Something came up.

Bacon once said: People who behave politely will certainly win a good reputation. As Elizabeth of Spain said: Etiquette is a widely circulated recommendation letter. ? Do you want to write this about business activities? Letter of recommendation? It is not enough to have only popular foreign languages, but also to understand the differences between Chinese and western business etiquette.

Differences between Chinese and Western business etiquette. Greeting difference

The first thing in business meeting negotiation is to say hello. If you don't know each other's address habits, problems will arise when you meet for the first time. Is China culture particular? What's the difference between up and down? Batman? It is a habit to address others according to their occupation, rank, qualifications, etc. , and fully reflect each other's position, status and relationship. In the west, the concept of equality is relatively strong and the rules of address are simple. Except for some specific people, people seldom use titles. In very formal business situations, westerners address men as gentlemen and women as ladies or ladies. Under normal circumstances, people will call them by their first names to show friendship and equality. What if acquaintances in the West are addressed according to the custom of China people? Mr. so-and-so? It will make the other person mistakenly think that you are trying to keep your distance from others.

Second, the difference of time concept.

Punctuality is one of the important ways in business communication, but what about China and the West? Punctuality? There are differences in understanding, time allocation and utilization.

In China, people usually think it is polite to keep an appointment in advance, but in the west, it is considered impolite and will cause the other party's unhappiness. Advance notice is another important feature of westerners' concept of time. In western countries, people will be invited to dinner or participate in business negotiations in advance. Temporary invitations are usually regarded as a snub, and no matter how tempting, they will basically be rejected. In modern business communication in China, invitations and meetings are generally reserved in advance, but. The difference between Chinese and western time concepts is also reflected in the way of conversation. China people like to put their feelings into business negotiations and business, and they are not in a hurry to get into the subject in conversation. They are very modest and often use indirect methods to keep the flexibility of choice, which sometimes bothers westerners and is regarded by westerners as inadequate preparation, poor expression ability and low efficiency. China people, on the other hand, think that westerners' directness and conciseness are indifferent and even arrogant. Without understanding these differences in time concepts, business activities often cannot be carried out smoothly.

Third, the ways of giving gifts are different.

Gift giving is an important form of interpersonal communication, and Chinese and foreign business people pay attention to gift giving to enhance friendship. However, China people and westerners have their own advantages in gift selection and gift etiquette. In China, although the mouth says? Goose feathers are sent from afar, a trivial gift, but there is a heavy yearning behind it; What matters is not the gift, but the mind behind it. ? However, I believe that the more expensive the gift, the more emotional it will be to promote the smooth conclusion of the negotiations. Western business people also pay attention to giving gifts to enhance friendship, but they value the meaning of gifts more than the value of gifts. What they emphasize is cultural style, artistic taste and romantic sentiment.

Fourth, the impact of business etiquette differences on business negotiations

Facing the complex international environment, cross-cultural business activities must adapt to the local culture, abide by the international business cooperation contract and communication etiquette, understand the business etiquette of operators or collaborators with different cultural backgrounds, fully respect and understand the differences in business etiquette, and lay the foundation for the successful completion of business negotiations.

The so-called business negotiation refers to the negotiation of various trading conditions between the two parties in order to reach a certain commodity and obtain services. Therefore, the differences between Chinese and western business etiquette have an important influence on the process and effect of business negotiation. In successful business negotiations, observing negotiations may not be the decisive condition for successful negotiations. If you violate etiquette in the negotiation, it will cause a lot of unnecessary trouble and even threaten to reach an agreement. Therefore, in the negotiation, we should strictly abide by the etiquette in the negotiation.

(A) business negotiations help to shape a good social image and contribute to the success of business negotiations.

Pay attention to etiquette, you will establish a good personal image in front of everyone, and members of an organization will also establish a good image for their own organization and win public praise. Therefore, business people always pay attention to etiquette, which reflects the good quality of individuals and organizations and is also the need to establish and consolidate a good image. Every business person knows his manners, greetings, manners and etiquette in business activities in contact with others, which is one of the keys to the success of business negotiations.

(B) understanding business etiquette is the need to correctly handle all aspects of the relationship, but also to eliminate all obstacles and contradictions in business negotiations, the key to reaching an agreement.

In daily business negotiation, the behavior and habits of any business negotiation object are closely related to the country, national cultural background, national customs, business habits and language habits. If you want to do it in business negotiations? Know yourself and know yourself, and fight every battle? Everyone involved in the negotiation is required to understand the culture, customs and business habits of different countries and nationalities, so as to make the negotiation strategy and business reception vary from person to person and avoid taboos. The concept of time also has an important influence on business negotiation, affecting people's behavior and communication effect. Some behaviors reflect a certain concept of time and convey some information about time. Therefore, people with different cultural backgrounds should be deeply aware of this when communicating, try to avoid conflicts and obstacles caused by cultural differences in time concepts, and understand the differences between Chinese and Western time concepts, which is conducive to economic cooperation and exchanges between China and the West. With the deepening of cross-cultural awareness, China and the West have realized that when their concepts are different, they should respect each other and do as the Romans do. At the same time, we also know that China is known as a country of etiquette, and gift-giving is a social tradition handed down from ancient times. Due to the cultural background and customs of different countries, we have different performances, which requires us to make choices when giving gifts. If you don't understand the business etiquette of the other country, giving inappropriate gifts is likely to have a serious impact on the final outcome of the negotiations, making the other party feel that they are not respected as they should, resulting in the loss of customers and great economic losses.

In short, with the deepening of global economic integration, business competition is becoming increasingly fierce. Transnational communication is increasing day by day. In the long-term international business activities, business greetings, time concepts and gifts are widely used. Business etiquette runs through the whole business process. Due to the differences in business etiquette between China and the West, their negotiating styles at the negotiating table are quite different. Knowing and being familiar with business etiquette is helpful for us to carry out Chinese and foreign exchanges, economic and trade cooperation and friendly exchanges, and is of great benefit to opening up the international market. Today, with the rapid development of international society. Business activities are becoming more and more international, and business etiquette is no longer confined to China. We should not only learn the etiquette of negotiating with domestic personnel, but also learn international etiquette and understand the customs and habits of different countries. Only in this way can we truly overcome some weaknesses in the shopping mall, actively control the negotiation process, and promote the smooth conclusion of the negotiations.

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