Traditional Culture Encyclopedia - Traditional festivals - Which do you think is better, KFC or McDonald's fried chicken?
Which do you think is better, KFC or McDonald's fried chicken?
In China, KFC is the first fully localized foreign brand and foreign fast food. KFC has invested in or cultivated its own chicken suppliers and potatoes, most of which are produced in China.
KFC's localization of French fries, ice cream powder, chicken nuggets and other ingredients has a long history.
The change of KFC's first store seems to have come out. It is said that at the beginning of the opening of KFC's first store in China, customers were full and had to rely on traffic police to coordinate. At that time, KFC had only eight products, which were "expensive and strange". Fortunately, not long after its operation, KFC found that its strategy in China had to be adjusted, and KFC had to lose the label of "luxury goods" and turn to civilians.
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