New possibilities! Blockchain technology empowers cultural industries

On 20021June 1 1 day, the first forum on blockchain+cultural industry and the seminar on blockchain's digital transformation of cultural industry were held in Beijing. At present, blockchain technology is developing rapidly and gradually extends from the fields of finance and Internet of Things to the field of culture. Blockchain+cultural industry shows broad development prospects.

What is a blockchain?

Blockchain is essentially a distributed encrypted database, which integrates distributed networks, smart contracts, asymmetric encryption and other technologies. On the basis of cryptography, blockchain timestamp data is encrypted to form a data link, which is stored in a distributed form. Blockchain technology has the characteristics of decentralization, non-tampering, traceability, openness and transparency.

How does the blockchain empower the cultural industry?

The empowerment of blockchain to cultural industry is mainly reflected in three aspects: digital copyright protection, reshaping cultural industry model and cultural product innovation.

1, digital copyright protection

2. Reshape the cultural model

With its decentralized characteristics, blockchain can break the centralized business model of cultural industry and reduce the whole process cost from cultural production to consumption. Blockchain can establish a point-to-point direct connection between content producers and consumers, so that copyright owners can obtain direct and immediate benefits and stimulate the creative enthusiasm of content producers. At the same time, the blockchain can also empower the cultural tourism industry by recording tourism information on the block, realize resource integration and promote the development of global tourism. In addition, blockchain technology can also play an active role in intangible cultural heritage, value appraisal of some works of art, and industrial chain construction. And improve its market value.

3. Cultural product innovation

Blockchain can create original blockchain products in the cultural field, such as NFT (non-funny token). NFT is a heterogeneous passport based on blockchain encryption technology, and it is also the only encrypted passport used to represent digital assets. NFT, as a digital carrier of cultural products, can ensure the non-replicability and uniqueness of cultural works and the market value of NFT. Whether painting, music, games or novels, their digital content can be authenticated, and the certified products can be traded at any time, which greatly increases the mobility and industrial value of cultural products.

Development prospect of blockchain+cultural industry

It is believed that with the evolution and development of blockchain technology, blockchain technology will be more deeply integrated with the cultural industry, constantly spawning new cultural formats and promoting the digital transformation and upgrading of the cultural industry.

Expert: Professor Zhou from School of Journalism and Communication, Zhengzhou University.