If you don't break through, you will die. Revelation of auto technology at auto show.

[car home? Technology]? At the end of 219, we listened to "22 will be a good year" at various parties and gatherings. Time mercilessly hit the well-known face and also hit our own face. Epidemic, trade war and technical blockade are closely linked, and China enterprises are facing unprecedented multiple challenges. With the recovery of consumption in the second half of the year (the retail sales of passenger cars increased by 7.7% in July), a cruel and bloody fight has once again begun in this vast market. This is a challenge as well as an opportunity, the revelation of auto technology at the auto show-this time we focus on the China market and China suppliers under the epidemic.

From the localization of iDrive, the automobile technology has a strong geographical attribute. From the point of view of in-vehicle system, you will find that there are quite a few "acclimatized" problems in overseas brand models. For example, BMW iDrive has maintained a relatively "arrogant" attitude in the past six generations, with backward map interaction and "brain-dead" voice control. It has been popular in some overseas areas, but it has become a vase in China. You can obviously find that the changes of these branches converge into a main line-"localization". IDrive is still the same iDrive, and the UI adjustment is not worth mentioning. The most important thing is to replace overseas, old and outdated service providers with local enterprises, because they know more about China and what China consumers need, while BMW needs China consumers, as do other car companies.

Huawei found that, apart from Chuanbao, it was undoubtedly Huawei. In the past two years, Huawei kept a low profile, and was cautious in its words and deeds. In many conferences and exhibitions, Huawei chose not to give a speech or even participate. In the automatic driving part, Huawei focuses on the "cloud". Commercial "Octopus" (HUAWEI? Octopus) autonomous driving cloud service can provide data service, training service and simulation service, which runs through the whole cycle of vehicle autonomous driving development, testing and subsequent optimization. This is a business that contracts to help car companies develop autonomous driving ability. Huawei itself is not a map vendor, nor does it do surveying and mapping. What it has to do is to cooperate with existing map and high-precision map suppliers to complement each other's capabilities and provide solutions to car companies and customers. Huawei doesn't build cars, and probably won't make the hardware of transportation facilities. What Huawei needs to do is to make cars and transportation facilities communicate with the "urban brain" in the cloud, and provide the ability of cloud information distribution, overall planning and scheduling. This reminds me of a chat with colleagues in BU department of Huawei's smart car solution a year ago. They mentioned that Huawei not only doesn't build cars, but also doesn't want to kill anyone. What Huawei wants to do is to complement each other. Commercial cloud/private cloud and powerful customized program solutions are the advantages of Huawei. The so-called "smart cockpit" actually removes the bad word "smart", which is our cockpit. Among them, I have to mention "HarmonyOS". HarmonyOS may not be ready yet, but now it must stand up, which is its original mission. On the technical level, HarmonyOS car OS provides customized development. On the basis of opening HOS (intelligent operating system) capabilities, it will open 5+? HMS (Huawei Mobile Service) API interface for vehicle version and 7 key cockpit capabilities including voice, vision and sound effects. HarmonyOS will focus on seven aspects: voice, sound effect, vision, HUD, interconnection, AI situational intelligence and OTA, and cooperate with many online service providers such as Gaode and Kuwo Music to build a software platform. In the concept of "car domain", HiCar should be one of the most anticipated functions of Huawei mobile phone users. Although mobile phone interconnection has existed for many years, it is still the threshold for mobile phones to expand into cars, and few people can do it well. What Huawei wants to do is to carry out in-depth experience optimization and function development for the car scene with its partner * * *, so as to make the application software "better and easier to use" in the travel scene.

Autopilot is not a special show. Journey 3 has excellent image access and processing capabilities, supports image detection, classification and segmentation based on deep learning, and can realize multi-channel AI calculation and digital video recording. In addition to Horizon, another domestic company, Black Sesame Intelligent Technology, has brought the self-developed Huashan No.2 A1 car gauge chip and released the FAD(Full? Autonomous? Driving) fully automatic driving computing platform. It is generally believed that realization? L2? The computing power required for automatic driving is 1? TOPS? Left and right, L3? The required computing power is 3-6? TOPS，L4? Need 25-5? TOPS，L5? The required computing power is at least 1? TOPS。 Founded in 217, Heduo Technology also brought an automatic driving solution of L3 or above at the auto show, and its high-speed project HoloPilot has achieved automatic driving on the highway. We are glad to see that there are no obvious flaws and shortcomings in China's autonomous driving industry, from hardware to software to the construction of the overall scheme. Today's China market is a training ground for China enterprises such as Huawei and Horizon, and they will compete with industry giants such as Bosch. There is a touchstone here, and the truly capable and innovative enterprises will be screened out, and the weak will be trampled underfoot. At the same time, it is also an opportunity, and the winners will take it all.

pure electrochemistry is the "future" of all car companies? Before that, Lectra had never had a pure electric vehicle, but this time, Lectra made it clear that it would mass-produce models based on SEA architecture in 221. This is a concept car (including exterior and interior) led by China team, which fully reveals the future research and development direction of Honda's pure electric vehicle, including design and intelligent technology.

Conclusion I sometimes wonder: When can we live such a life, reading a newspaper every day can last a lifetime, and there is no need for mobile internet and intelligent distribution; Just use coins and paper money, and there is no need for credit cards or mobile payments. You can probably know what I mean, but unfortunately, we are in a rapidly developing society, and everyone has to take the initiative or be trapped to run forward. There is a saying in "Let the Bullets Fly": "Can you stand and earn money!" It will be very hard to earn money standing, which is harder than kneeling to earn money or standing without making money. Outbreaks, trade wars, technical blockades and changes in automobile forms concentrated in this year, which is a challenge and an opportunity for us to work hard. This is a cliche, but this is the fact-the winner takes all. (Figure/text? Car home? Zheng Xu)