What is digital management?

Digital operation is an online and offline integrated operation mode, which helps offline businesses to establish their own online platforms, manage payment, goods, membership and marketing in a unified way, and build private domain traffic positions, thus improving business efficiency and turnover. The specific digital way can start from three angles: people, goods and fields.

1. In the digital upgrade of people, SDP provides support for product selection and marketing strategy by collecting shopping behavior data of offline users. For brands, online user contact data is often easy to collect, but offline access to user data is very limited. In practice, based on intelligent touch screen, sensors, cameras and other AIoT devices, users' offline behavior data are collected, and users' browsing trends are analyzed, so as to optimize product display and improve users' purchase rate.

2. In the digital upgrading of commodities, we use SDP commodity data analysis, feedback selection and replenishment strategy to optimize the sales rate of commodities. Through online and offline commodity and inventory data, analyze the sales situation of commodities, optimize the selection of commodities and improve the sales rate of commodities. In addition, in the scene of store replenishment, based on data accumulation, the sales forecast can be realized by constructing an algorithm model suitable for the retail industry, which can reduce the shortage rate of stores, reduce the inventory turnover days and promote the growth of store sales performance.

3. In the digital upgrade of the website, we launched an interactive way to optimize the shopping experience. In order to meet the omni-channel shopping needs of consumers, stores provide distribution services through platform e-commerce, small programs and take-away platforms. By providing online and offline integrated payment services, consumers' queuing time is reduced and the shopping experience is optimized.