Creative Poster for National Wave Style - National Wave Plagiarism Becomes the Norm? National tide is really very profitable? Share 4 original high-quality national tide brand

Chinese style national tide handbill

National tide refers to the appearance of the trend style design, with China-specific elements of the tide. For example, clothes, shoes, luxury goods and so on.

The concept of "hip" came from the United States, influenced by black culture, some brands began to be gradually accepted, and later China began to have its own hip brand. Products designed by a new generation of Chinese designers with Chinese-specific elements are the national trend, which has the characteristics of China's current fashion trends, in line with the trend of the vast majority of the audience's aesthetics, and therefore loved by many young people.

The following is the introduction of the specific performance of the national trend:

In the cultural field, the embodiment of the national trend is the review of tradition. For example, in the media, there are programs such as "Poetry Conference" and "National Treasure", while in the private sector, it is the reading of classics, listening to operas, and more and more young people wearing Hanbok, which has gradually become a fashion.

In the field of consumption, it is embodied in clothing, food and housing, etc. for the gradual recognition of the strength of national products. In addition, the national trend is reflected in all aspects, such as AI technology and the combination of national style, these are the embodiment of the national trend.

Chinese tide related to the product color has also become the majority of fashion "trend-setter" is more concerned about an aspect. Whether it is clothing, products or advertising. As long as you use simple color matching and splicing, you can make everyone feel that this is the "national trend", this is the "Chinese style".

The following is a small find the national tide wind handbill and painting, as long as a change of title, content, can be transformed into a national tide wind handbill, come and try it!

What is the "national tide"

"National tide", some people say is "Chinese trend + Chinese wind tide", some people say it is "The difference between the two is that the former defines "national trend" from the perspective of the supply side and the consumption side, while the latter defines it from the development of "national trend". Definition Before "national trend", there were also terms such as "national style" and "retro", which have grown into "national trend" today.

These terms have grown into the "national trend" today.

The rise and development of the "national trend" is the strong rise of traditional Chinese culture and aesthetics.

"National Wave" space of the three conjunctions

"National Wave" of the bone, there are three elements in its blood flow: (1) culture; (2) brand; (3) the new forces.

Culture - refers to the elements of Chinese culture, not only direct visual IP impact, but also includes details of Chinese totem embellishment, text embellishment and so on.

Brand - is the carrier of "national tide". The flow of "national trend" in the market space needs brands as a carrier, which can be national brands with historical precipitation and public recognition, or brands committed to become Chinese national characteristics.

The birth of the new force - the "national wave" - is due to the consumer pursuit of "Generation Z", which does not blindly worship foreign brands, and does not pursue the identity brought by the brand, but rather pursues individuality and freedom. They are free from the constraints of tradition, like to try new products, like to try the unknown; they give life new fun and new ways to play, the pursuit of spiritual pleasure and fulfillment, and the pursuit of personality as a synonym. "Generation Z" promotes the development of national products, they are the backwave of the "national tide", but also the source of living water in the ecology of national products.

The design characteristics of the "national trend" style

If you wear "Chinese Li Ning", sprayed with Great White Rabbit milk candy perfume, holding a cocktail flavored with floral water, painted with the Forbidden City lipstick walking in the street, you may be concerned about the attention of the eyes will be more. So, what exactly is "national fashion"? "National tide" style and what design features?

One, bold and direct font

Chinese characters as a kind of hieroglyphics, itself has a cool sense of mystery. Take the "China Li Ning" print for example. When the four words "China Li Ning" are displayed in the form of Song font, does it remind you of Supreme, which is famous for its boxlogo? At the same time, such a boxlogo also reminds us of China's red Zhuyin. When "China Li-Ning" used traditional calligraphy font design, it is easy to evoke our memories of the 80s and 90s games, and can not help but make people feel and "earth" and tide.

When the vintage style collides with the simplicity, the national trend will come out.

In addition to the clothing fonts that are full of national trends, the font design in the print posters is also very interesting. Xicha recently released a set of poster design on a large number of use of calligraphy body and black body. The retro fonts and colors are very trendy.

These fonts, whether calligraphic or Song or bold, have thicker strokes to give people a sense of weight. At the same time, these fonts are also more direct typography, horizontal and vertical theme.

Two, highly saturated colors

Mention of the national trend of design colors, many people will be the first to associate the classic Chinese red, such as the above appeared in the "China Li Ning".

In addition to Chinese red, red and blue, red and green such retro full of classic color CP:

In fact, in addition to the red classic collocation, the national tide design will also use a variety of other colors, and these colors are more saturated.

For example, Morning Glory and Bazaar launched a national stationery set:

The illustration color scheme used on the new packaging of Jianlibao:

Three, Chinese elements

The third feature of the national trend design is the use of elements with Chinese characteristics. For example, the 56 nationalities of the characteristics of the clothing and packaging of the combination of Wantzai milk:

Telensu milk will be painted on the packaging of Beijing embroidery:

The classic white rabbit pattern printed on the packaging of the shower gel:

The New Year's Eve of the common firecrackers, New Year's Eve paintings, couplets to the posters:

There are also the classic Hong Kong-style signboards, neon signs and other elements can also be used in the graphic design:

The third feature of the national trend design is to use elements of Chinese characteristics. Graphic design:

Chinese wave plagiarism has become the norm? Is it really lucrative to be a national wave? Share 4 original high-quality national tide brand

National tide that is domestic, everything can be tide.

While the Subcrew of Sam Lee, the CLOT of Chen Guanxi, Pan Wei Bai and Li Chen's NPC, etc., these tide brands have been established as early as around 2000, but au sister believes that the real rise of the "national tide wind" is actually in 2018.

Since then, the "national tide wind" began to prevail, and Li-Ning - the domestic sports brand is a change in the public's mind stereotypes, become a "national tide" of quality! Representative. New York Fashion Week, the brand to "realize the way" as the theme, the success of China's traditional embroidery techniques, as well as "red and yellow with" Chinese elements to bring the international.

In recent years, the "national trend" has been growing stronger and stronger, with no tendency to abate. One of the most obvious facts is that the growth rate of the market size of our national tide brand has become three times more than that of the ordinary brand, and the 90, 95 years after the gradual emergence of a new generation of the main consumer force.

Other than that, just from the point of view of the sales data of the 2020 double eleven, the national tide of clothing brands is certainly making a lot of money. There is even a table circulating on the Internet, although I don't know how true it is, but we should not underestimate the young people's love for the national tide, and their level of consumption.

After all, the post-90s and even post-95s nowadays have a much stronger personality than the post-70s and post-80s, and are more willing to try new things.

But when it comes to "national wave", we tend to associate it with words like "plagiarism" and "chaussures louboutin," which are not very pleasant to the ear. So, the national tide of clothing brands really as we say, like plagiarism? And they really earn a lot of money? What are the brands that are doing the national tide in a practical way? The following au sister to talk about, said inaccurate place, please enlighten us.

In the past few years, the national tide brand more and more, mixed national tide market also gradually appeared the controversy of poor quality. But au sister to say a fair word, in fact, compared to more and more expensive speculation in foreign tide brand, the tide of the country is considered affordable and resistant to manufacturing. High-end players can not say I low.

1, clothing design and production

Throwing aside the R & D, design this link to talk about profit, au sister think it is not very meaningful. After all, people buy tide brand, the most important thing is the style of clothing, show personality is the most important. If you can't, you might as well buy Uniqlo, at least the basic clothes are more quality-oriented. So, the source can not grasp the hearts of consumers, and how to make money?

Then again, because our country just began to light industry is relatively backward, the production of poor product quality and appearance of cottage, has long been in the national heart left a stereotype, a careless, will be hit with "plagiarism", "low" label. Therefore, the current national tide to break this status quo, the production of a real Chinese style of clothing or need to work hard.

2, production costs

Design over, the next step is the cost of the clothing process, one of the major expenses is the fabric.

For the newly founded and long history of the national tide brand, the two in the fabric on the input there is a lot of difference. The former in order to save costs, often use Stowe fabrics, "Stowe cloth" that is, from a variety of channels to collect the bulk of the cloth, "Stowe cloth" sales staff do not have a manufacturer to rely on, itself does not have the ability to produce, the price will be more than half of the regular price of fabrics.

Of course, this does not include accessories, processing costs, really want to go into detail, I guess I have to write a few more articles. The national tide of clothing brands include too many categories, such as down jackets, sweater production costs, if you are interested, you can look at au sister's previous articles, here will not say more.

Clothing profiteering? How much does a sweater cost? 10000 and 100 exactly where the difference

Song plagiarism, variety plagiarism, skit plagiarism, movie plagiarism, I have to say, "plagiarism" has always been the two words that poke people's pain points. If au sister hard yards half a day's words, but by other people a second "copy and paste" copied away, then my heart must also be very upset.

Meibang in 2020 launched "China's U.S. state" national tide series of products, chest printed with "China has for" four words, due to the style of "collision" Li-Ning paragraph sweater, so the netizens questioned the alleged plagiarism. Therefore, netizens questioned the alleged plagiarism, and bundled with Huawei marketing suspicion

Simply put, the tide of the country is not all plagiarism, the following to share with you a few heart to do the product of the tide of the brand.

1997 Post Office, also known as "medicine long nine seven", is a national tide brand founded in 2016. Don't look at this brand young, but it has a very strong Chinese flavor, really Chinese elements, Chinese flavor to the fusion of the trend of clothing.

The name of the brand is also very interesting, the first half is simplified Chinese characters, while the second half is traditional. Those who have bought their clothes know that they really do promote Chinese history and culture. Mythological stories, martial arts novels, these very Chinese things, all appear in the "medicine long nine seven" single product, both fun and personality.

Since we've been talking about sweatshirts, we're going to focus on his sweatshirts.

The first is au sister store, at first glance in his favorite "beauty dream a square" hooded sweatshirt. I don't know if you've noticed, but the Chinese characters on the chest of this sweater are still a combination of "traditional and simple", which is very fairy-like. As the saying goes, "Horizontal and vertical are all bones of the wind, skimming and downward fluttering is the bloodline", a simple four-letter word allows people to appreciate the beauty of the Chinese characters.

It is said that his family are using traditional handmade crafts to make clothes, sweater fabric is pure cotton, small details can also be seen in the care of the manager.

Take this "beauty dream a square" series hoodie, in addition to the chest pattern is very Chinese style, the cuffs of the "prescription" is also very eye-catching. That's right, it's a real prescription Oh ~ I do not know in accordance with this prescription, can really dream come true? hh.

Even the washing mark on the inside of the clothes, was also made into a "peace charm" style, is not very interesting?

The second is the store's top-selling round-neck sweater, total **** white, navy blue two colors. Sweatshirt style is also simple loose basic type, but this time is the peach printed on the chest and back, the whole pattern is very three-dimensional.

Both quality and detail, but also good at traditional Chinese culture and nature as the design concept, such a heart to do clothes of the national tide brand, how can not be popular?

And the price is not expensive, spring and summer T-shirts, sweatshirts are generally in the 100-300, fall and winter cotton clothes, down jacket is 300-600 between, belonging to the public can generally accept the price. However, his family version of the big, au sister suggests that we ask before you buy.

To mention xVESSEL this brand, you may feel strange, but when it comes to the main manager of this tide brand, you must all recognize, he is the "Meteor Garden" in the role of the United States as the playwright Wu Jianhao. That's right, it's another brand created by a star.

xVESSEL, founded in the spring of 2018, is considered a leader in the new star brand. "VESSEL means boat, but I think boat and people are both vessel, both are a medium" - Wu introduces his brand this way, hoping that the brand has love and personality.

Of course, in addition to "boat", VESSEL also has the meaning of blood vessels and containers. It is reported that Wu himself is a Christian believer, so the brand products also convey the spirit of Christianity.

The brand concept and status of the first said so much, the next say xVESSEL products.

From the official website, his product line is quite rich, including shoes, hats, clothes, pants and so on. But the most famous is the so-called "world's first pair" of cork vulcanized shoes.

The end of 2018, Wu Jianhao with the preparation of two or three years of xVESSEL in the Chen Guanxi dominated one of China's largest trend event INNERSECT debut, it is by virtue of the shoes a hit.

Au just happened to have a pair on hand, so let's have a look.

Maybe the shoes look familiar to you, because there are too many imitations of them on the store, and you want to make some money. Of course, this also reflects the side, this PeacebyPiece low vulcanized shoes are really too hot.

It can be seen that the whole pair of shoes is based on canvas shoes, the use of deconstruction and then reorganization of ideas, so that the upper shoes show a sense of dislocation, while the upper canvas is pumping whiskers, destruction of the processing of the toe of the shoes and hand-painted fonts, which is very much reflective of Wu's own artistic qualities and insights into the trend.

The shoes have been worn by many fashion icons since their launch. For example, Yu Wenle, Chen Jianzhou and Zhou Dong, as Wu's close friends, naturally, they have to personally interpret to call for their brother's help.

Not only that, Wu's design concept has also been recognized by the famous Japanese designer Yohji Yamamoto, the two hand in hand in Paris Fashion Week.

In the Spring/Summer 2020 collection, YohjiYamamoto and xVESSEL specially designed co-branded shoes series and clothing together on the runway, different high and low shoes, black, white and other colors interspersed, each pair of xVESSEL and YohjiYamamoto collide with a subtle chemical reaction.

His sweater, almost more than ten models of the look, each one is very good, especially the print, super religious style, and some styles also do the old treatment. If you like, you may want to buy to try, the price is basically in 700-900, and most of them are co-branded models.

Mention of this brand, we have mixed reviews, some people think it is cost-effective, some people say it plagiarized. Although I do not know whether the copying is true or not, but au sister shopped around his store, found that the brand manager really like to play it safe. The style is basic, the price is reasonable, can be said to be very suitable for the student party.

And admirably, in the mainland, can let everyone for a logo to buy a single tide brand is really very few, and WASSUP is one of them. From the point of view of brand store sales alone, called WASSUP for the "national tide Uniqlo" is not too much, although many people spit it plagiarism, the quality of the general, but they are still by many young people's favorite.

The above picture shows the brand sells the best one sweater, **** there are six colors, the version is a modest hooded models, boys wear is more conventional, girls wear a little oversize feeling. In addition to the brand LOGO print on the chest and the hem of the blue decorative mark, other positions and then no extra design.

But the simpler the style of the sweater, the more we expect its quality. WASSUP home of this sweater, the use of fixed weave 420G fleece cotton fabrics, cap rope is also the same cylinder dyeing, sounds good, as for the real level of how to, but also have to try it on in person.

randomevent, another favorite street fashion brand, rdet for short, meaning "random event".

The brand was founded in 2012 by several street fashion enthusiasts. Younker Hong Yang, the brand manager, had a lot of confusion and uncertainty when he started RDET, so he named the brand "Random Event". However, with continuous development, the brand's image has gradually become clearer, incorporating urban, daily and street elements to build a unique style of high-quality product lines.

The brand's image is introduced here, so let's take a look at Randomevent's product line.

His products are quite rich, in addition to clothing, there are scarves, hats, bags, and other peripheral items. The overall design style favors the urban street, and every piece of clothing is great and fits the aesthetics of today's youth. And his family also with Vans, NewBalance, PUMA cooperation has been co-branded models, visible in the national tide brand is a certain influence.

It has to be said that RDET's brand has become more determined and mature year after year.

The following is still talking about the sweater.

The first is from his MELTINGSADNESS series of printed round neck sweatshirt, or Zhou Yutong with the same models, the fabric is cotton, the style is also very cute. Clothing chest position is a small flower pattern, the hem is a strange small cloth label, the whole dress looks both simple and not ordinary, plus the color scheme is more bright, the style is really very poke the heart of the girl, a little like the now very hot HyunAh style.

As well as their sweater series products, many are also this lovely love, bright colors style, on the body really super young.

The second is a hoodie, also from his MTSS series. Hoodie belongs to the oversize version, the length can cover the hips, the fabric looks thicker, inside a layer of velvet, winter can be used with cotton or jacket.

From the details, you can find that the brand is really very attentive. Not only the alignment is smooth, even the cap rope mouth are made in the shape of a small flower embroidery, both practical and decorative effect.

In the previous article, au sister often said that "the details of a piece of clothing can best show its quality", nowadays, although more and more national tide clothing brands, but I'm afraid that there are not so many really heart to do the product.

And when it comes to "national tide", we tend to understand it simply as a trend brand created by local Chinese designers & managers. But strictly speaking, these are not really "national tide", because the brand's hidden cultural heritage is not from the Chinese mainland. Like Stussy, the originator of the American fashion brand, the brand's most iconic signature was designed to pay homage to the graffiti art that emerged in the 1970s, while Supreme highlights the skateboarding culture that has taken the U.S. by storm. So, if you want to make a difference, there's still a way to go.

See the business opportunity to rush in, the use of the current young people's childhood memories to sell feelings, such a national tide in fact not go far. More freshness will not save the brand without innovation and core. What do you think about this?