How to understand "media e-commerce, e-commerce media"

We can take media e-commerce as an example to understand. Now, since the media is surging, many skilled people have their own programs and live broadcasts on YY or Youku. The media is no longer exclusive to any TV station, but belongs to everyone who wants to talk. Such people and teams use their influence to accumulate a large number of loyal fans, and then promote their products on the show. Of course, most of them are products with demand market.

E-commerce media understands it this way: with the in-depth development of e-commerce, in order to retain old customers and not be eliminated by the market, stores must have their own unique views on products in a certain field, which indirectly promotes that stores must understand and spread their products at night and make their own brands unique. They will use various platforms to spread their brand influence, which is e-commerce media.