What's the difference between online direct selling and traditional selling?

1. promotes direct contact between production and demand. Enterprises can collect real first-hand market information directly from the internet and arrange production reasonably and pertinently.

2. It has brought direct economic benefits to both buyers and sellers. Because online direct selling reduces the marketing cost of enterprises, enterprises can sell products at lower prices, and consumers can also buy products that are lower than the traditional market price.

3. Marketers can use online tools, such as email, bulletin boards, etc. Understand the wishes and needs of users in time, and carry out various forms of promotional activities accordingly to rapidly expand the market share of products.

Disadvantages of online direct selling:

The internet does make it possible for enterprises to directly face all customers, but this is only a possibility. In the face of hundreds of millions of websites, only those truly distinctive websites will have visitors, and direct sales can be more, but by no means all. The more realistic problem brought by the Internet to enterprises is "winner takes all".

There is a problem:

In the traditional marketing channel, the middleman is an important part, because it can play the highest efficiency in providing products widely and entering the target market.

The establishment of online direct sales channels enables manufacturers and final consumers to connect and communicate directly, and the functions of traditional middlemen have changed, from the middle power in the past to the intermediary institutions that provide services for direct sales channels, such as professional distribution companies that provide goods transportation and distribution services, and online banks that provide online payment and settlement services.

As well as lsP and e-commerce service providers that provide product information release and website construction, the traditional marketing intermediary has been replaced by the virtuality of the Internet for geographical reasons. At the same time, the efficient information exchange on the Internet has changed many links in the past of traditional marketing channels, simplifying complex relationships into single ones.

Through online direct selling, manufacturers deliver products directly to customers, transaction costs are also reduced, and profits are greatly increased. Consumers feel that they can control the sales environment, and manufacturers can arrange future marketing activities more effectively because they can directly contact the end users.

This sales method excludes traditional retailers. For manufacturers, the support of retailers is indispensable. It needs to find a new way to be close to consumers without alienating existing sales channels.