Theoretical origin and evolution of tea tourism integration

The theoretical origin of tea tourism integration is tea culture and tourism culture, and the evolution process is the mutual unity of form and spirit. Tea culture tourism refers to a special tourism project that cultivates tourists' body and mind by tasting the culture and connotation of tea, appreciating the customs and etiquette of tea, appreciating the quality of tea, and participating in it. Tea culture tourism is a new tourism model combining modern tea industry with modern tourism, that is, tea culture eco-tourism. It integrates tea ecological environment, tea production, natural resources and Rong cultural connotation for tourism development. Chinese traditional tea culture can be inherited and developed through tea culture tourism, tea product display tourism and tea culture festival tourism. At the same time, tourism drives tourism, shopping, catering, entertainment and other related industries to develop tea consumption with tea culture tourism as the core, which is also an important way to carry forward Chinese traditional tea culture.