What kinds of logo design can be divided into?

LOGO is the English expression of logo or trademark, which plays the role of identifying and promoting the company to which logo belongs. Through image identification, consumers can remember the main body and brand culture of the company. Logo design is also varied, including text logo, graphic logo, image logo, and logo combined with advertising language.

In the design of enterprise logo, the choice and determination of logo type means giving enterprise brand unique attributes. What are the common logo types in Zhonghui design introduction?

Letter logo Letter logo, usually the enterprise completes the brand design according to the first letter of the company name. By simplifying the problem of long enterprise name, the difficulty of enterprise brand recognition and memory is reasonably simplified. Therefore, they will choose to use the abbreviation combination logo to represent the corporate image. Do you like McDonald's? The initials are m.

The design of letter signs focuses on the remodeling of fonts, which should conform to the inherent attributes of enterprises and have a certain degree of differentiation. In addition, it is not recommended for start-ups and enterprises that have not formed enough influence and popularity to adopt this logo design method, which will confuse consumers with the contents contained in your abbreviation, but increase the difficulty for consumers to identify and remember.

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Text Logo Text Logo is similar to letter logo, and text logo refers to the design scheme using the font style of enterprise name. Think about it. VISA and CocaCola are the two most representative companies. When an enterprise has a simple and clear name, the actual effect of the text logo is very good. Google logo is a good example. The brand name itself is very memorable, and closely combined with high-quality typesetting design, this character symbol creates a stronger brand recognition.

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Graphic Logo Graphic Logo (sometimes called brand icon) is a common form of logo design. When you think of "pattern logo", these brand images will appear, such as Apple's apple logo and Twitter bird. With the growth of enterprises, these ordinary logos are gradually endowed with symbolic significance. People may not remember your business name, but when they see this sign, they may know that it is what they want. Because of this, for new enterprises or customers who don't have strong brand recognition, when you choose graphic logo as your corporate logo, you need to consider what graphics can better represent your enterprise and arouse consumers' feelings for the enterprise.

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In graphic design, abstract signs can also be designed with abstract graphics instead of the original concrete graphics. This abstract figure is not influenced by words and has unique characteristics. You can convey the meaning of the enterprise according to the abstract logo, without relying on the cultural and artistic significance of the actual brand image. According to the tone and way, you can define the practical meaning for your famous brand and shape your feelings. Representative logos such as Nike hook, even if you are not familiar with this brand, you can feel the dynamic and sports attributes brought by graphics.

Mascot symbol Mascot is usually brightly colored and is an interesting and lovely cartoon image. The positive feelings brought by cartoon images can make consumers feel more intimate, so cartoon images are often used as the image ambassador of a company. This logo is a good way to establish your own brand endorsement and spokesperson. Famous mascots include Kumamon in Kumamoto Prefecture. Different from standardized graphic symbols, mascots are more flexible and can show different expressions and forms according to different places.

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Badge logo Badge logo consists of a symbol or an icon and usually has a well-known traditional appearance. This is why many schools, organizations and government departments will choose badges as their first choice. The automobile industry also likes it. Although it has a classic design style, some enterprises have added fashionable design elements to traditional badges, making this logo design look more suitable for the present.