Briefly describe the basic concepts of e-commerce?

E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services in the form of electronic transactions on the internet, intranet and value-added network, which is the electronization, networking and informatization of all links of traditional commercial activities; Business activities based on the Internet all belong to the category of e-commerce.

E-commerce can provide online trading and management services. Therefore, it has various functions such as advertising, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management.

1, advertisement

E-commerce can publish all kinds of business information on the Internet with the help of enterprise's Web server and customers' browsing. Customers can quickly find the information they need with the help of online search tools, while businesses can use online homepages and e-mails to advertise around the world. Compared with all kinds of advertisements in the past, online advertisements have the lowest cost and the richest information for customers.

2. Consultation and negotiation

E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to understand market and commodity information and negotiate transaction affairs. If there is further demand, you can also use online whiteboard meeting to exchange real-time graphic information. Online consultation and negotiation can go beyond the limitation of people's face-to-face negotiation and provide a variety of convenient forms of conversation in different places.

Step 3 order online

E-commerce can realize online ordering through interactive mail transmission in the Web. Online ordering usually provides very friendly ordering tips and interactive format boxes on the product introduction page. When the customer fills in the order, the system usually replies to the confirmation information form to ensure that the order information is received. The ordering information can also be encrypted, so that the business information of customers and businesses will not be leaked.

4. Online payment

E-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants. Using electronic payment means directly online will save a lot of people's expenses in the transaction. Online payment will need more reliable information transmission security control to prevent cheating, eavesdropping, fraudulent use and other illegal acts.

5. Electronic account

Online payment must be supported by electronic finance, that is, banks, credit card companies, insurance companies and other financial institutions should provide online operation services for financial services. Electronic account management is its basic component.

Credit card number or bank account number is the symbol of electronic account. Its credibility needs to be guaranteed by necessary technical measures, such as digital vouchers, digital signatures, encryption and so on. The application of these means provides security for electronic account operation.

6. Service provision

Customers who have paid should deliver the goods they ordered to them as soon as possible. Although some goods are local and some are off-site, e-mail will be able to deploy logistics in the network. The most suitable goods for direct delivery on the Internet are information products. Such as software, e-books and information services. It can send goods directly from the electronic warehouse to customers.

7. Consultation

E-commerce can conveniently use the format files such as "Select" and "Fill in the blanks" on the webpage to collect users' feedback on sales services. Only in this way can the market operation of enterprises form a closed loop. Customer feedback can not only improve the after-sales service level, but also enable enterprises to obtain business opportunities to improve products and find markets.

8. Transaction management

The management of the whole transaction will involve all aspects of people, money and things, as well as the coordination and management between enterprises, between enterprises and customers, and within enterprises. Therefore, transaction management involves the whole process of business activities. The development of e-commerce will provide a good network environment for transaction management and various application service systems. Only in this way can we ensure the wider application of e-commerce.

Extended data:

The process of regulatory legislation in the field of e-commerce has been accelerated again. "Electronic Commerce Law (Draft)" was submitted to the National People's Congress Standing Committee (NPCSC) for deliberation for the second time. The second draft further strengthened the supervision responsibility of e-commerce platform for counterfeit and shoddy products, and proposed that e-commerce operators should not infringe consumers' right to know by means of false propaganda, fictitious transactions and fabricated user evaluations.

This means that in the future, e-commerce operators may be prohibited from "brushing their bills" and "brushing their credibility".

In the industry's view, the further refinement of the draft will effectively promote the management of cyberspace order, and will include rules such as prohibiting swiping orders in the draft, which will also make the future e-commerce standardized management have laws to follow.

1. The platform shall be jointly and severally liable.

Specifically, the draft intends to stipulate that if the operators of e-commerce platforms know or should know that the operators in the platforms infringe intellectual property rights, they should take necessary measures such as deleting, shielding, disconnecting links, terminating transactions and services; If necessary measures are not taken, they shall be jointly and severally liable with the infringer.

The original draft stipulates that operators in e-commerce platforms "know" that they infringe intellectual property rights, and should take necessary measures such as deletion according to law. It is not difficult to see that the second draft further strengthened the protection of intellectual property rights.

The change of expression from "know" to "know or should know" puts forward clearer and stricter requirements for e-commerce platform operators to control counterfeit goods. By strengthening the responsibility of infringement and counterfeiting of e-commerce platforms, it reflects the further protection of intellectual property rights by legislation.

In order to further strengthen the obligations of e-commerce operators, especially platform operators, and strengthen the protection of consumers' rights and interests, it is proposed in the second draft that e-commerce operators should deliver goods or services to consumers in the way and within the time limit promised or agreed with consumers, and bear the risks and responsibilities in the transportation of goods;

Operators of e-commerce platforms shall bear the responsibilities of commodity sellers or service providers in accordance with the law for commodity transactions or service transactions marked as self-operated businesses.

In response to unhealthy trends such as "brushing the bill" and "brushing the reputation", the draft intends to stipulate that e-commerce operators shall not infringe consumers' right to know by means of false propaganda, fictitious transactions and fabricated user evaluations.

2. Fill regulatory loopholes

It can be expected that this will greatly reduce the hidden chaos in the current industry after the second draft strictly prohibits e-commerce operators from swiping bills and swiping bills.

A single brush can get a return of about 100 yuan as long as it takes less than 20 brushes a day. If you can attract other one-handed people to join the group, your income can be higher. Even in the case of fierce competition among platform merchants, the theory of "waiting for death" is also circulating in the industry.

The brushing industry is like an industry cancer. Although the platform has been in a high-pressure situation, the hidden platform for brushing the industrial chain has no helplessness in law enforcement and is still attached to the e-commerce platform.

In the second draft, the content of joint liability of e-commerce platform was clarified, which further put forward higher requirements for e-commerce platform to crack down on counterfeit goods. In fact, strengthening the intellectual property protection of e-commerce platform, that is, adhering to genuine brands and cracking down on counterfeit goods in the popular sense, has always been a commonplace topic in the development of e-commerce industry.

JD。 Because a third-party merchant sells fake Tiger brand thermos cups on the platform, COM global purchase is caught in a storm of public opinion. Although JD.COM produced evidence afterwards to prove that the authorized cooperation between the Group and the genuine Tiger Brand had started as early as 20 14 years, the third-party merchants' selling fakes still could not completely dispel the doubts of all sectors of society.

3. There is still room for refinement of policies.

At present, the e-commerce law, which is still in the deliberation stage, is still some time away from being officially promulgated, and all walks of life also have high hopes for the further refinement of the bill. The further refinement of the draft e-commerce law will obviously further promote the order management of cyberspace in China.

In addition to adding a ban on brushing in the draft, we should also consider how to refine the punishment measures for brushing in the future. However, considering the characteristics of the internet industry, the refinement of the draft content and its implementation still need to go through a continuous process.

In terms of counterfeit goods management, if the limited condition for the e-commerce platform to bear joint liability in the original draft is the subjective indulgence of the platform, then the expression in the second draft means that the e-commerce platform needs to further strengthen the approval of merchants, and even trace the clues of selling fakes mentioned by some consumers in their comments.

The future e-commerce law should add the related content of media shopping. There are many modes of combining online shopping with TV shopping, telephone shopping, radio shopping and newspaper shopping, and the development of e-commerce presents an omni-channel trend. In addition, some popular webcasts and related economic behaviors are also presented to consumers through videos and images, which is no different from traditional TV media.

Baidu encyclopedia-e-commerce