Present situation of tourism development

First, the status quo of tourism development in China

At present, China's tourism industry is mainly composed of three factors: travel agencies, travel suppliers and tourists. There are two ways to travel: individual travel and travel agency group travel. With the traditional tourist reception mode, a lot of work in the tourism industry is done by labor-intensive. Characterized in that:

1. The traditional tourism marketing method is the main marketing method, that is, advertising through newspapers, television, magazines and other media to recognize enterprises to develop products according to their own ideas or wishes, but the effect is often unsatisfactory and the cost is high.

2. Commodity trading The commodity trading in the tourism industry is completed through cash trading, and it is neither safe nor cumbersome for customers to carry cash with them.

3. Contact information Tourism reception mainly involves telephone, telegram and fax, which takes a long time and costs a lot.

The backward means and methods of tourism management have seriously restricted the future development of China's tourism industry. At present, economic globalization and networking have become an irreversible trend. The information technology revolution and informatization construction are transforming the capital economy into an information economy and a knowledge economy, and will rapidly change the traditional economic and trade transactions. The tourism economy has been correspondingly impacted, but it has also won development opportunities. Tourism economy has its own characteristics and development requirements, which can fully adapt to and is necessary to embark on the road of informationization, which is the inevitable trend of tourism development in China.

4. The function of travel agency is weakened.

As an intermediary service provider, the main functions of travel agencies are to provide consulting services, ticket processing, design and promote tourism products. However, with the popularization of information technology, travel agencies have been hit the hardest. If it doesn't rebuild the cornerstone of its existence, it will probably disappear. Mainly manifested in:

(1) The consulting service function of travel agencies will be replaced by automatic inquiry on the Internet. With the development and popularization of Internet technology and the enrichment and perfection of online resources, especially the introduction of household appliances, people can "see the world at home" and easily find the information of their required tourist destinations more concretely, directly and in time through the automatic query function of the network.

(2) The marketing mode and means of travel agency's tourism products will be replaced by online marketing. The traditional advertising and promotion methods of travel agencies are not only expensive, but also have limited promotion effects. If we use the global network like the Internet to market products, it will not only have a wide coverage, but also have low cost and good results. As a new mass media, the network has incomparable advantages over other media: global, interactive, integrating text, sound and image, and it is also very convenient to modify and supplement.

(3) The revenue of agency ticket sales will decrease with the improvement and promotion of CRS and BSP.

5. Development of tourism e-commerce

With the rapid development and popularization of the Internet in the world, the achievements of information technology are gradually infiltrating into all aspects of people's social life and production. As a new transaction means and business model, e-commerce is also entering all fields of traditional commerce, including tourism, at an unprecedented speed. In fact, the competition in the international tourism e-commerce market has already entered the stage of cross-border and cross-industry competition, and the development momentum of tourism e-commerce in developed countries is getting stronger and stronger. The survey results show that as early as 1998, nearly half of the travelers in the United States booked their tickets online, and 5 1% of the long-term travelers obtained the information of tourist destinations and confirmed the price and time through the Internet. From 65438 to 0999, 2% of international tourism revenue came from online business, and 70% of netizens visited travel websites. According to CNN data, 1999 global e-commerce sales exceeded140 billion yuan, of which tourism e-commerce sales exceeded 27 billion yuan, accounting for more than 20% of the total global e-commerce sales. Therefore, tourism e-commerce has unlimited potential and will become a new model of tourism marketing in the future.