Classification of sports market

In a narrow sense, the market refers to places where goods are exchanged and traded, such as markets, shops and supermarkets. This is a spatial concept. According to this meaning of market, sports market refers to places where special consumer goods such as sports services are directly bought and sold, namely stadiums, fitness and entertainment venues, tennis courts, bowling alleys and project training points. Consumers buy all kinds of sporting goods directly by buying tickets, admission tickets and paying training fees. Although the content of this market is more specific, the scope involved is relatively narrow, so it is called narrow market.

Sports market in a broad sense

Market in a broad sense refers to the sum of commodity exchange activities and commodity exchange relations. In order to meet their own and mutual needs, producers, operators and consumers of commodities sell their own commodities or buy their own commodities from others, and realize the value of commodities in this exchange process, which is the market. Reflect the economic interests among producers, operators, middlemen and consumers in the market. Therefore, the sports market in a broad sense refers to the sum of the exchange activities and exchange relations of sports service products in the whole society. To cultivate and improve the sports market, we need to study the exchange relationship of sports products, the nature and behavior of exchange activities, provide more products that meet the needs of the market, improve the structure of the sports market, and make more sports goods enter the market.

Sports market in marketing sense

Refers to the consumer groups who buy or prepare to buy sports products and services to meet sports needs.