What is new retail? What is the essential difference between new retail and pure e-commerce and traditional retail?

The term "new retail" first appeared in the Yunqi Conference in 2016, when Jack Ma said, "The era of pure commerce will soon be over, and in the next ten years, twenty years, there is no e-commerce, but only new retail!"

After the concept of new retail was put forward, it caused a huge uproar, and now everyone has some contact with new retail, but more people are still at a loss, new retail, what is it?

A big brother said: new retail, is to consumer experience as the center of the data-driven pan-retail form, relying on big data technology, so that retailers have access to a large number of users of accurate data, drive "people", "goods", The reconstruction of the relationship between "people", "goods" and "field". We all heard, so, although I do not understand what you are talking about, but at a glance it is very powerful look, but in the end or half-understand the look.

In fact, Ma Yun in the 2016 Yunqi Conference, there is the second half of the sentence, to answer the question of what is the new retail: online and offline and logistics must be combined together, in order to give birth to the real new retail. Offline businesses must go online, online businesses must go online, online and offline plus modern logistics combined together to really create a new retail up. This sentence is much less difficult to understand, the combination of online and offline sales, coupled with modern logistics, in order to create a new retail.

We are shopping in Jingdong, Taobao and other online shopping platforms, this is online sales, and we go to Walmart, Carrefour and other shopping malls shopping, this is offline sales. And these two combined sales, is the so-called new retail.

Walmart, for example, Walmart as a world-wide chain of companies, calculated by turnover, is the world's largest company, he is mainly involved in the retail industry, but for a long time, Walmart has a huge threat to the business, not Carrefour, not Costco. Rather, we are familiar with the Internet company - Amazon, e-commerce has a huge impact on Wal-Mart. Walmart has also begun to layout the online shopping field, Walmart China, for example, Walmart in Jingdong on-line Walmart flagship store, Sam's member store and so on, at the same time Walmart's strategic investment in the Dada - Jingdong to the home, to build the same city delivery logistics, to realize the online and offline + modern logistics system, it is the future shape of the new retail.

In the past a long time, we all think that e-commerce will be the trend of the future, offline physical stores will die. But in recent years, the development of e-commerce situation is slowing down, has reached a bottleneck, online shopping is still missing a point offline shopping experience. E-commerce giants have turned offline, and the physical industry are beginning to touch the network, which seems to be what Ma Yun said the prototype of the new retail.

From Ma Yun put forward the new retail to now, it has been three years past, Alibaba also no longer mention e-commerce, but in the creation of a full ecosystem, e-commerce and entity combined to form a closed loop, online and offline is not a substitute for each other's relationship, but a complementary one.

So this model is not a new retail model can do relevant control.