Factors affecting the sales of electric toothbrushes

Electric toothbrush is a relatively new tool for cleaning teeth, which is widely used in many developed countries. An electric toothbrush consists of a dry battery, a battery box, a micro DC motor, a metal shield, a sleeve, a brush head and a charging device.

As the power supply of DC motor, dry battery is installed in the battery box together with DC motor, and there is a manual switch on the battery box to control the power supply. The rotating shaft of the DC motor extends out of the battery box, the brush head and the metal guard plate are sleeved on the rotating shaft of the DC motor, and sleeves are arranged outside the brush head and the metal guard plate. Some electric toothbrushes can also be equipped with different sizes and models of brush heads for users to choose from.

China is the country with the largest toothbrush production and the largest toothbrush consumption in the world. In addition to supplying the domestic consumer market, China's toothbrush production is also exported to all parts of the world. According to the data of China Oral Care Industry Association, in 20 17, China exported 5.325 billion toothbrushes, an increase of 7.25% compared with 20 16, and the export value reached 656 million US dollars, an increase of 7.2 1% compared with 20 16.

China electric toothbrush market has huge development space. Philips and Oral B, two foreign brands, account for 88% of the market share of electric toothbrush sales. In the rapidly growing electric toothbrush market, domestic brands still have great potential. Frequency of changing toothbrushes: The order of choosing toothbrushes in February and March is comfort, brand, appearance and price. There are two kinds of toothbrushes: manual and electric. Manual accounting for 9 1.54%, electric accounting for 8.46%. Electric toothbrushes are growing rapidly. It has the advantages of convenient use, cleaner brushing and less damage to teeth.

The price has become another big obstacle for electric toothbrushes to approach consumers in China. According to the survey, the price that most consumers are willing to accept is within 50 yuan, and the price of 20-30 yuan is the most popular. At present, the economical electric toothbrush has been introduced in the market, which is favored by consumers.